Why It’s Always ‘Year of the Dog’ for the US Mobile App Market

Chinese New Year is Year of the Dog - but in the US mobile app market it is always year of the dog given the large number of pet apps available

This February the Chinese zodiac ushers in ‘The Year of the Dog’, which naturally got us thinking about our canine best friends, and just how much we obsess over them.

In 2017, a total of about 89.7 million dogs lived in households in the United States as pets and an estimated $69.36 Billion dollars was spent on them, according to the American Pet Products Association (APPA). By 2020, the U.S. pet industry is expected to reach $96 billion in sales, according to Packaged Facts, a leading market research firm.  It’s undeniable that the pet industry, and dogs in particular, are an ever-expanding business category, and that’s never been more true than for mobile apps.

The pet industry is going digital, and mobile apps are often at the center since apps are powered by technologies that help protect, locate and track, feed, walk, socialize, and shop for our furry friends.  In fact, Packaged Facts reported that “pet owners are more likely to use digital devices and technologies compared with non-pet owners, and 41% of pet product buyers turn to the Internet [including mobile] for information on pet care services.”

Here’s 15 (and that’s just a sampling of the plethora of) mobile apps for pet owners, and the technologies that make them awesome:

Keep the Treats Coming

BarkBox(iTunes and Google Play) – A curated sampler pack of goodies for your pup arrives monthly.  It’s a convenient way to discover new favorites and have them delivered automatically. 

Raise Your Dog’s Profile

BarkCam – BarkCam is the first app designed to make your pup a star! It offers sounds that help capture your dog’s attention to get the perfect shot, plus a variety of original filters, stickers and more to create a share-worthy meme.  (And with the fame of Boo, Grumpy Cat, and other celeb pets, cashing in on cuteness is doggone tempting).

Get Out of Town

DogVacay and Rover (iTunes and Google Play) just merged, to form the nation’s largest network of 5-star pet sitters and dog walkers. DogVacay lets you find your dog a real home to stay in while you’re on vacation, and Rover helps you find trusted pet care in your neighborhood.  Through the app, get adorable photo updates, GPS tracking of your dog’s walk, an easy way to message sitters or manage your business, and a secure way to book and pay.

BringFidoA directory of pet-friendly establishments that helps you explore over 100,000 places to stay, play, and eat with your dog.

Wag! – Book a dog walk on demand, follow your pooch along the walk with GPS tracking, and get a detailed report of whether your dog took care of it’s business.  Too much information, you say?  We beg to differ.

Find Your Match

Twindog (iTunes and Google Play) – If dogs are a reflection of their owners, then this is a great way to find your dog and you a perfect match.  Just swipe left or right on photos of dogs with their owners.  (Yep, it’s like Tinder – but for Dogs (and their owners). Make new friends near you. Chat, share photos and meet other dog lovers in your area.

Meet My Dog – Tails are wagging all over town! Meet My Dog is a free, private social network for you and your dog. Technology gives dog owners the ability to discover, connect and share with other dog owners in their community. Find out who’s at the dog park, share photos of you and your pup, chat in real time to find out just where others are located in the park, and set up puppy playdates!

Get Answers

PetCoach by Petco (Google Play and iTunes) – This 5-star rated app offers free, trusted veterinary advice from a team of experts to help solve your questions about your pet’s health.

PetSmart app – A great resource for pet owners, easy grooming bookings, and earn coupons by playing games! You’ll also be able to find pet friendly places (powered by BringFido) and find adoptable pets near you (powered by AllPaws).

Do Some Good

Heads And Tails by Petco Foundation (iTunes🙂 – Win money (in the form of Petco gift cards) for taking cute selfies with your dog, while donating to a great cause!  Here’s how it works: Upload a selfie, get a 100 likes from friends before the month’s up, and get $10 to spend at Petco, and a $10 donation to Petco Foundation will be made in your name.

Do you love animals but can’t adopt your own?

Hellopet – Cute cats, dogs and other unique pets; Interactive pets at your fingertips!

Dog Simulator (iTunes and Google Play) – This multi-player game lets you dress your digital pup, or play as a real puppy. Jump, bark, destroy the house and do whatever you want.

My Talking Hank by Outfit7 (Google Play) – Take care of Talking Hank, the cutest puppy out there!

Play Games

Puppy Dog Clicker Keep the Cat Away by Tapps Games (Google Play) – Puppy Dog Clicker is the game that will finally take your productivity to zero. Be warned: there’s no life after downloading this game.


Ready to try Leadbolt?

MarketingWhy It’s Always ‘Year of the Dog’ for the US Mobile App Market