Are The Oscars® a Viable Opportunity for Mobile Advertisers?

The Oscars still represents a good opportunity for mobile advertisers to reach audiences

Estimated 26.5 million US viewers (Many of Whom Engage in Mobile Apps Simultaneously) According to Nielsen, the 2018 Oscars® drew in 26.5 million viewers in the US, and although the number is the smallest TV audience on record for the ceremony (a 19% drop from 33 million viewers last year),  the Oscars is still considered to be one of the … Read More

MarketingAre The Oscars® a Viable Opportunity for Mobile Advertisers?

Meet Our Self-Serve Ad Platform – Now with CPI Bidding!

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Today we are proud to unveil powerful updates to the Leadbolt Mobile Advertising Platform designed to help our Self-Serve CPI advertiser clients reach and engage app install audiences more efficiently. Self Serve CPI – Now Available For marketers who prefer the freedom and flexibility to manage CPI campaigns at their own pace, our self-serve platform puts you in control: Buy … Read More

MarketingMeet Our Self-Serve Ad Platform – Now with CPI Bidding!

AppsFlyer Performance Index February 2018

Leadbolt is proud to be a top mobile media partner in the AppsFlyer Performance Index

The AppsFlyer Performance Index (February 2018) has again recognized Leadbolt as one of the Best Media Sources in Mobile Advertising. The report was launched in step with Mobile World Congress, and comes on the heels of another mobile attribution partner report, the Singular ROI Index. The report looked at more than 250 media networks from July – December 2017, and … Read More

MarketingAppsFlyer Performance Index February 2018

Welcome SDK v8.3: Native Ad Templates are Ready!

App Monetization just got easier with ready-to-go Native Ad Templates - available now

Your Mobile App Advantage for 2018 New Native Ad offering and OS updates to maximize performance What’s New – SDK version 8.3 Our latest SDK 8.3 release delivers new options to help you streamline the integration of our high performance mobile native ads, plus brings important updates designed to fully leverage the newest iPhone X device screens and Android Oreo … Read More

MarketingWelcome SDK v8.3: Native Ad Templates are Ready!

5 Ways to Romance Your Mobile App Users

5 ways for users to fall in love with your mobile app

In honor of Valentine’s Day, we’re examining the art and science of courting new users.  As any app marketer will agree, User Acquisition is powered by performance data, efficient bidding and drilling down into metrics that are well, somewhat unromantic.  Yet there is a gentler side to growing a steady user base, the art of which allows users to fall … Read More

Marketing5 Ways to Romance Your Mobile App Users

Meet the Free Pass Giveaway Winners Going to #MWC18

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Thanks to Our Fans This year we had our biggest pool of entrants yet.  Thank you to everyone who shared their reasons for wanting to attend #MWC18.  We laughed, we cried, we made impossible choices – We wish we could send everyone!  If you didn’t win this time, don’t fret – check back often as we have a full roster … Read More

MarketingMeet the Free Pass Giveaway Winners Going to #MWC18

Why It’s Always ‘Year of the Dog’ for the US Mobile App Market

Chinese New Year is Year of the Dog - but in the US mobile app market it is always year of the dog given the large number of pet apps available

This February the Chinese zodiac ushers in ‘The Year of the Dog’, which naturally got us thinking about our canine best friends, and just how much we obsess over them. In 2017, a total of about 89.7 million dogs lived in households in the United States as pets and an estimated $69.36 Billion dollars was spent on them, according to … Read More

MarketingWhy It’s Always ‘Year of the Dog’ for the US Mobile App Market

See You at GMIC Beijing – April 26-28, 2018

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This year marks the 10th Anniversary of GMIC Beijing – a decade of being the catalyst of growth in APAC. Leadbolt is proud to have been a part of GMIC Beijing since 2014.  In the past 5 years, we’ve been fortunate to meet and work with many of the most respected and influential mobile app companies and mobile advertisers in … Read More

MarketingSee You at GMIC Beijing – April 26-28, 2018

How to Boost Your Mobile Advertising ROI

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Stuck in a rut with your mobile advertising campaign performance? Perhaps you’ve relied on the same practices for a while, and results have plateaued. There could be unnoticed factors that are limiting your ad performance from reaching its maximum potential. Not news to mobile app marketers, user acquisition costs are rising; therefore it’s more important than ever to find ways … Read More

MarketingHow to Boost Your Mobile Advertising ROI

DraftKings Acquires MVPs Using Mobile Native Ads

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DraftKings is an innovative sports-tech and media entertainment platform changing the way consumers engage with their favorite sports, teams and athletes by bringing fans closer to the game. DraftKings, headquartered in Boston, MA, offers daily and weekly fantasy sports contests across ten professional sports in the U.S., Canada, United Kingdom, Malta, Germany, Ireland and Austria. Founded in 2012 by Matt … Read More

MarketingDraftKings Acquires MVPs Using Mobile Native Ads