Mobile ad dollars will reach USD 6 billion by end 2012

As published on GoMo News, Mobile Marketing Watch, DigitalJournal.com, Yahoo News, Mobile Marketing Quest: Dale Carr, CEO of Leadbolt, a top advertising, content locking gateway and monetization platform for mobile and online, says that mobile ad sales will soar in the coming year reaching $6 billion by the end of 2012, with mobile and tablet ad delivery taking priority over online increasingly. … Read More

Dale CarrMobile ad dollars will reach USD 6 billion by end 2012

Is Google out to "get" Groupon?

In very unorthodox move for Google, they utilised their front page to display advertising. Not just any advertising, but advertising for their Google Offers. Whether this was a test or or a taste of more to come remains to be seen but one thing is for sure, Google viciously guard any changes to the front page (besides the ubiquitous logo … Read More

MarketingIs Google out to "get" Groupon?

The death of the traditional NFL Playbook

I was interviewed by Lester A. Wiltfong Jr. of We Got This Covered about the innovative coaching approach of Tampa Bay Buccaneers head coach Raheem Morris. Here is the interview: Technology makes life easier. Those that embrace it, swear by it, those that scoff at are left behind.  The National Football League’s Tampa Bay Buccaneers have abandoned the traditional phone book … Read More

Dale CarrThe death of the traditional NFL Playbook

Readers’ Choice winner LeadBolt on the power of an empowered customer base

It was wonderful to learn that LeadBolt had earned the top place on Anthill’s SMART 100 Readers’ Choice Index. When asked by Anthill whether we could share ‘the secret to our success’ — how we had attracted over 4,000 Facebook ‘Likes’ — the first thing I felt compelled to explain was the purpose and function of our organisation, beginning with … Read More

MarketingReaders’ Choice winner LeadBolt on the power of an empowered customer base

Tips: How to Best Spend Your Digital Dollars to Get the Highest Return

Advertising online is easy, simply place an ad on the “nearest” search engine you can find and you are out there on the net.  However, making money from your spend and having your digital dollars actually generating a return is another story altogether. Getting the highest return on your spend can only be gained once all the touch points of your digital … Read More

MarketingTips: How to Best Spend Your Digital Dollars to Get the Highest Return