Out of lives? No problem, says maker of Follow the Line 2D Deluxe, a casual game app on Android. Using Rewarded Video ads at critical points during gameplay, players get to stay engaged longer, and publishers earn high returns. Hear the latest Success Story from a Leadbolt satisfied client.
Prior to using Leadbolt Rewarded Video ads, publisher of Follow the Line 2D Deluxe, didn’t think that it was a good idea to show video ads in the game. The casual gameplay is short and the game maker was concerned that a long video might annoy the player.
Rewarded Video ads gave players who had crashed (e.g., were out of lives) an opportunity to continue playing the game for free, in exchange for watching a short :15 video ad. In this way, the publisher was able to surprise and delight players with a positive experience and extend app engagement. Rewarded Video ads created a new way to monetize the game app by tapping into a placement in the game that was under-utilized until now.
With impressive eCPMs of over $8 in tier 1 countries, Follow the Line 2D Deluxe was able to achieve great extra income that made players even happier.
“The Leadbolt team helped me discover a new way to monetize my app and achieve great results. The supported team is excellent. I would definitely recommend Leadbolt to anyone!”
– Matey Nenov – the creator of “Follow the Line 2D Deluxe”