Leadbolt, the high performance mobile advertising platform for user acquisition and app monetization, has been awarded the top honor in the category of Mobile Innovation: User Acquisition and Retention by ACEF, Global Customer Engagement Forum 2018. The awards recognize marketing organizations, ad-tech partners and agencies throughout India, Sri Lanka, GCC Continent and Asia Pacific Regions who have demonstrated excellence in marketing campaigns.
Leadbolt won the Gold ACEF Award for its mobile ad campaign work with BitMango, makers of mobile puzzle game Word Cookies. The campaign focused on user acquisition for the Word Cookies app, whereby Leadbolt’s carefully designed interactive Playable Ads recreated a mini Word Cookie game experience to let audiences sample the app prior to download.
“We are very proud to deliver innovative mobile advertising solutions that deliver results for our clients. Leadbolt Playable Ads have proven to deliver higher conversions for advertisers because they remove initial barriers to download by giving users a chance to play without commitment. We continually refine and optimize our ad formats and strategies for highest performance, and this award further validates that our efforts are being noticed,” said Dale Carr, founder and CEO of Leadbolt. “It’s our first time entering the ACEF Awards, and we are blown away by the high caliber of all entries. Thank you to the esteemed panel of experts who judged the work.”
The 7th Edition ACEF 2018 Awards received 619 entries from over 200 Companies. Prestigious jury members include: K V Sridhar (POPS) Hyper Collective, Vani Gupta (Pepsico), Sujan Roy (Tata Motors), Sergio Spaccavento, Executive Creative Director, Conversion (Advertising Agency-Italy), BOBBY MCGILL, Branding In Asia (Korea)and ranking officers from YES BANK Limited, Ernst & Young LLP, DB Corp, ŠKODA AUTO India Pvt. Ltd, Bajaj Electricals Ltd, Landor, Mahindra & Mahindra, Lava International Ltd., Idea Cellular Ltd., Nissan Motor Corporation, SIESCOMS Centre For Alumni Relations, Apollo Hospitals Enterprise Ltd., to name a few.
The official awards ceremony was held in Mumbai on April 7th.