Movile Internet Movel S.A. was seeking to substantially boost their existing user base for PlayKids, a video and educational games app for children. Previously, they ran volume based interstitial and banner campaigns but these campaigns failed to attract sufficient new users to meet their user acquisition goals even with a competitive CPI.
Utilizing Leadbolt’s Video Ads, the PlayKids user acquisition campaign was able to reach and captivate an entire new audience immediately. The video ad format engaged and delivered strongly interested users to the campaign. PlayKids experienced a significant boost in traffic and new high value users at the same CPI rate.
Leadbolt’s next generation mobile marketing platform ensured PlayKids exceeded their user acquisition goals, accessed an entirely new audience and significantly boosted overall traffic without raising their CPI.
- 18 X More Traffic
- 25 X More Installs
- 75% More Engagement
“Leadbolt’s video solution was the perfect channel to launch PlayKids in the Australian market! The campaign’s performance and quality of users exceeded our expectations.” – Leonardo Sales, Head of Marketing & Sales, PlayKids