Leadbolt Announces 42% Increase in Mobile App Downloads on Thanksgiving Day 2014
Overall mobile app downloads, app usage and in-app mobile ad campaign engagement rise over U.S. holiday weekend
December 4, 2014, Los Angeles, CA – Leadbolt, The Next Generation Mobile Marketing Platform for developers and advertisers, today announced a 42% spike in app downloads occurring across all US activity within its global network on Thanksgiving day.
In addition to mobile app downloads, Leadbolt tracked mobile ad campaign engagement and overall app usage over the biggest shopping weekend of the year (Thanksgiving Thursday, November 27th, Black Friday, November 28th through Cyber Monday, December 1st, 2014).
Key findings over the holiday weekend:
* 26% increase in mobile app usage (determined by impression lift), compared to non-holiday usage
* 20% increase in mobile ad campaign engagement, as compared to average network activity
* 20% average increase in app installs/downloads over the holiday weekend (including Thanksgiving, Black Friday and Cyber Monday)
A 42% spike in app downloads occurred on Thanksgiving day, eclipsing all other days.
“Apps went free for that day and for sure the fact that people are not at work and spending time with their families, contributed to the spike in download activity. Consumers have more free time to download and try new apps,” explains Dale Carr, founder and CEO of Leadbolt. “People also had a chance too to swap app recommendations and play more games.”
“Mobile is continuing to prove its efficacy as one of the best ways to reach consumers. The increase in app downloads, app usage and ad engagement across Leadbolt’s network over the busiest shopping weekend of the year is a great testament to the impact and relevancy of mobile apps in our daily lives,” says Carr. “We’re proud that Leadbolt technology equips marketers with an efficient way to reach mobile consumers and drive sales, during the holidays and all year long.”
Recent data shows time spent on smartphones now surpasses time spent watching television. According to the Bureau of Labor Statistics, television gets on average about 2 hours and 48 minutes of attention each day while other data shows that people with access to a smartphone or tablet now spend an average of 2 hours and 57 minutes on them each day.