Labor Day: An App Marketer’s Dream Holiday


Labor Day allows workers a day of rest and celebrates their contributions to the American economy, but the long weekend is equally synonymous with its sacred tradition: SALES.

Americans will soon have the day off, and that means they’ll most likely be away from their office desktop – and using mobile apps – while they travel, celebrate with family and friends at get-togethers and backyard barbeques, and shop for deals. For marketers of mobile apps and retailers with shopping apps, Labor Day represents huge opportunities to connect with mobile audiences to meet a variety of consumer interests.

Car-Buying Apps

The auto industry is known for unveiling their best offers of the year during this time, and apps help make car-buying a simpler and more informed experience. Marketers of car-buying apps can take advantage of this timing to grow awareness about their apps and drive installs.

(We’re talking to you,, TrueCar, Edmunds, Carmax, Autotrader, Kelley Blue Book)

Travel Apps

Last year, trade organization Airlines for America (A4A) predicted that 15.6 million passengers planned to fly over the three-day weekend. AAA counted 35 million Americans traveling during Labor Day overall. As September’s busiest weekend for travel, last-minute travelers need the help finding good deals and availability.

Flight booking apps like Hopper, Hipmunk, Kayak, Skyscanner, to name a few, and trip-booking apps such as, Trivago, Airbnb, VRBO, Hotel Tonight and TripAdvisor can really save the day!

Mobile Games and Entertainment

Many of us will find ourselves in the back of the car on a Labor Day road-trip, or with spare time to discover new games and entertainment apps.

Escape into a myriad of fantasy games, casual and puzzle games, or binge on a city-building game like Clash of Clans, Forge of Empires, or SimCity Buildit.

Back-to-School Shopping via Mobile Apps

Alas, Labor Day also signifies the end of summer, and the unofficial kick-off to fall. For a large part of the country, Back-to-School season is in session for a few more weeks. Primary household purchasers are still stocking up on everyday essentials, footwear, backpacks, clothes, as well as splurging on electronics and home furnishings for their college-bound students.

Retail and shopping apps that offer discounts, deals or wholesale pricing have an advantage.

  • 39% of shoppers will purchase Back-to-School items via a mobile app(vs. 42% in-store pickup; 18% curbside pick-up; 11% Voice-activated ordering on IPA e.g., Amazon Echo/Google Home)**
  • 50% of U.S. moms plan to spend more on BTS shopping than last year, and 43% plan to spend about the same – which signifies huge opportunity for retail apps over the summer months! *


*eMarketer forecast:

**Mobile audit and research company Field Agent’s Back-to-School 2017 report; 1,000 U.S. moms polled.

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MarketingLabor Day: An App Marketer’s Dream Holiday