Kochava Traffic Index is here – Leadbolt is a Top 10 Media Partner Overall

Kochava Traffic Index ranks Leadbolt as Top 10 Media Partner Overall

October 23, 2018 — Kochava, a leading measurement and attribution company, today released their inaugural Kochava Traffic Index.  The quarterly index (analyzing performance from Q3 2018) provides an objective, data-driven ranking of media partners to mobile marketers.

The Kochava Traffic Index informs marketers by identifying media partners with the cleanest traffic based on the following metrics:

  • Signal clarity: the integrity of data input/output (impressions, clicks, and postbacks) reported to the attribution provider
  • Fraud: percent of fraudulent traffic
  • Quality: retention of active users beyond 30 days
  • Correlation: the statistical relationship between clicks and conversions

Leadbolt is proud to rank as a Top 10 Media Source Overall, and a Top 5 Media Source for Signal Clarity

 

Leadbolt is a top 5 media partner for signal clarity as ranked by Kochava           Leadbolt is a Top 10 Media Partner Overall, as ranked by Kochava Traffic Index

“We are proud to be included in such a prestigious index. Kochava’s analysis of deep quality metrics is a valuable resource for the industry as mobile marketers validate their network partners and determine who to trust. Recognition amongst our peers further validates our performance and underscores Leadbolt’s longtime commitment to delivering quality users globally at scale,” Dale Carr, CEO and founder of Leadbolt

“Because of our leadership in attribution and analytics, we are uniquely positioned to benchmark the quality of signal needed for actionable insights. While the digital advertising industry has grown significantly over the past five years, the transparency of the industry has decreased. Our strength in understanding signal and the correlation of signal to marketing outcomes has driven the creation of the Kochava Traffic Index,” said Kochava CEO, Charles Manning. “By releasing this report, we can provide all marketers with insights into inventory performance to help inform their choice of media partners.”

To download the full report, visit: https://www.kochava.com/kochava-traffic-index

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MarketingKochava Traffic Index is here – Leadbolt is a Top 10 Media Partner Overall