Advertiser: DIANDIAN INTERACTIVE HOLDING
Game: King of Avalon: Dragon Warfare
Category: MMO (massive multiplayer online game); Strategy; free-to-play (F2P)
Platform: Android; Google Play
Ad Formats: Native Mobile Ads
Explosive Growth of MMO Category
MMOs – massive multiplayer online games – are multi-user games that take place in perpetual online worlds with hundreds or thousands of other players. The entire MMO market is expected to grow to nearly 31 billion U.S. dollars by 2017, making it a highly competitive and thriving market (Statista 2016).
The mission is clear – Since King of Avalon players chat, help, trade and wage war with players around the world, acquiring high-quality players on a global scale is necessary to building and maintaining a world-class user-base.
Players who spend on in-app purchases and play the game regularly are key attributes of their desired community of players.
Leadbolt tapped into our global network of premium app publishers who support Leadbolt Native Ads. Our top publishers spanned the globe, reaching players across the UK, Russia, France, Denmark, Hong Kong, Taiwan, and many other key areas achieving hefty volume of serious MMO players.
Native Ad placements do not disturb app audiences, and allow new users to discover the campaign on their terms. Audiences opt-in to engage with the campaign based on genuine interest in the title, yielding high-quality interested new players.
Superb Fill Rate: Achieved set caps in multiple geos with several more being added!
Top Engagement: 50% Game Tutorial completion rate
Quality Players: Native ads attracted genuinely interested users; deterred accidental clicks
High-Efficiency: Fully-optimized in real-time to maximize conversion rates