Highlights at Mobile World Congress in Barcelona

With more than 70,000 attendees and 1,700 exhibitors at this year’s World Mobile Congress, it reflects the global demand for all things mobile. More than 720 million smartphones were sold last year and over 35 billion apps were downloaded just from Apple and Google.

Our booth was positioned in the App Planet, which was located in one of the eight halls and outdoor spaces at Fira Gran Via, Barcelona. We were surrounded by other app-specific exhibitors showcasing their products as thousands of visitors from the app community came through our stand. As a result, the LeadBolt team was busier than ever engaging with app developers and advertisers throughout the day.

Between the GSMA Pavilion in Congress Square, the GSMA Connected City, and several initiatives pavilions in Halls 7 and 8.1, the GSMA highlighted important initiatives benefiting the industry, including Mobile Cloud, Mobile Money and Green Technology. Also highlighted were the trends and expected growth in the industry. These include:

  • Mobile subscriptions are expected to grow from 3.2 billion in 2012 to 3.9 billion in 2017. A large chunk of this growth will be from developing economies in Africa and growth markets in Asia.
  • The huge expected growth in data consumption will put pressure on governments to encourage a fast roll out of LTE.

All this is good news for the App economy.

Given these projections, it is no wonder that the people we met were upbeat about the future of our industry and were very keen to establish new business relationships which will translate into future benefits for our current advertiser and developer base.

Be sure to catch up with us at the upcoming Game Developers Conference in San Francisco if you did not manage to visit us at our booth this time around.

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MarketingHighlights at Mobile World Congress in Barcelona