It was great meeting some of you at Apps World last week. It was a great two days with hundreds of people visiting our stand and chatting to the LeadBolt team. Those who were there can attest that our excellent team stood out from the crowd of exhibitors and showcased what our company is all about and what we had to offer. We successfully established valuable new partnerships and alliances which are going to benefit our current publishers and advertisers.
I really enjoyed being part of a panel discussion on In-app advertising. The topic focused on how viable apps are for use by advertising and media industries, options for advertising within the apps ecosystem – including in-game advertising, understanding your users – how to successfully reach with app advertising, choosing a mobile platform and the role of multi-platform ad networks.