Inside the meteoric rise of Color Switch


In our latest installment of Developer Spotlight, we had a chat with David Reichelt, maker of Color Switch! You’ve probably already noticed the meteoric rise of this addictive game (Color Switch reached the #1 position in the US App Store within weeks of launch) but what also impressed us is his determination to rise above challenges.  We’re inspired and you will be too:

David-Reichelt-Color-SwitchFrom where do you hail and how big is your company/team? 

I’m a solo indie developer living in Los Angeles. I do not have an entourage.

What was your/your company’s first app and what app are you most proud of?

I’ve tried many, none with success – until now! Color Switch has been the biggest!

Who uses your app? 

I think we’re seeing the meteoric rise of Color Switch because it’s an experience that appeals to people of all ages globally. We just made it into the top 3 of the charts, right there next to Kylie and Kendal and Tidal Music! It’s crazy, and I’m extremely proud that so many people are enjoying the game.

What is different or unique about your app?

Color Switch excites most of the senses – it’s got amazing music, colors and sounds, so it can easily draw in a player and captivate. Instant gratification is damn addictive! We’re thrilled that people are calling it the new Flappy Bird.

How did this app come about?  What triggered/inspired the creation of your app?

I often read a book called Thinkertoys, because it helps keep my creative mind sharp. I used the techniques in this book to create Color Switch.  I also took inspiration from the world around me and other games and apps on the appstore.  I kept the design simple because shapes and colors are the extent of my graphic art skills.

It took me about 1 week of using a drag-and-drop app development software tool, and about 30 minutes to design the demo.

What was your first major challenge and how did you go about overcoming it?

I’m not a coder, so I used Buildbox to create the game! Another challenge is that I am colorblind. I do see plenty of colors, but the average person can see far more shades and tones.

How does your app generate revenue? 

It’s a free game, so we rely on revenue from advertising.

If you could offer one piece of advice or life-lesson to developers starting out, what would you tell them?

Stick to your dreams and goals, believe in yourself and never give up.  And also, get to work!  If you have an idea or are curious about something, take steps to learn something new or find ways to try it out.  Using myself as an example, I didn’t know how to code, but I did my research and found a resource to help me get to the next level.  I did not ignore my curiosity – I dived in to learn more and found a way to move forward.  Dreaming is good, but doing is better. All one needs to do is fail all the way to their dream. Never give up is key.

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MarketingInside the meteoric rise of Color Switch