Clash of Kings gets 2.5k downloads in less than a week

Mobvista_ClashofKings_Advertiser_SuccessStory

Campaign Objective:  

As an advertiser promoting a new hardcore game title (Clash of Kings, Android), it was important to showcase the unique gameplay experience and attract relevant audiences to drive downloads.

Leadbolt Solution:  

Leadbolt seeded curiosity about the new title and captured audience attention by reconstructing the game environment using innovative Video Ads and full-screen Interstitials.  Leadbolt’s high performance ad-serving platform effectively targeted best-fit game players, continuously monitored engagement activity, and optimized the campaigns based on live data to improve campaign performance in real time.

Result:

Leadbolt’s engaging range of advanced ad formats and advanced ad-serving capabilities boosted the game’s user base, achieving the following:

  •  2.5K Downloads in less than a week
  • CTR: 7.5%
  • Conversion Rate: 2%

“Leadbolt has been the right partner in acquiring the best players for our game. Their platform is the best when it comes to data driven targeting and campaign optimization on a real-time basis. We highly recommend their Video Ads and Interstitials, which delivered us the best ROI.” – Mobvista

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MarketingClash of Kings gets 2.5k downloads in less than a week