As an advertiser promoting a new hardcore game title (Clash of Kings, Android), it was important to showcase the unique gameplay experience and attract relevant audiences to drive downloads.
Leadbolt seeded curiosity about the new title and captured audience attention by reconstructing the game environment using innovative Video Ads and full-screen Interstitials. Leadbolt’s high performance ad-serving platform effectively targeted best-fit game players, continuously monitored engagement activity, and optimized the campaigns based on live data to improve campaign performance in real time.
Leadbolt’s engaging range of advanced ad formats and advanced ad-serving capabilities boosted the game’s user base, achieving the following:
- 2.5K Downloads in less than a week
- CTR: 7.5%
- Conversion Rate: 2%
“Leadbolt has been the right partner in acquiring the best players for our game. Their platform is the best when it comes to data driven targeting and campaign optimization on a real-time basis. We highly recommend their Video Ads and Interstitials, which delivered us the best ROI.” – Mobvista