GDPR Update

GDPR Leadbolt Updated Terms and Conditions and Privacy Policy

The EU’s General Data Protection Regulation (GDPR) takes effect May 25, 2018. We have been preparing diligently in the background to ensure the platform and offering is compliant, as we continue to deliver a world leading service to you. Please note, our Privacy Policy and general Terms and Conditions are now updated and in line with GDPR requirements. It is … Read More

MarketingGDPR Update

Women Who Code: Founders of Shortkey Welcome Chorbit App

Shortkey_Chorbit_WomenWhoCode

A quick look at mobile app usage and gameplay statistics make one fact clear: Women use apps equally, if not more so than men.  According to a new study by Nielsen, U.S. men use only slightly more apps, but women spend longer on them — 38 hours and 2 minutes per month, compared to 36 hours and 51 minutes per … Read More

MarketingWomen Who Code: Founders of Shortkey Welcome Chorbit App

Women Who Code: Meet Loretta Cheron, CTO, TLC Productions

WomenWhoCode_Loretta_Cheron_TLC_Productions

As you may know by now, Leadbolt has a vast network of more than 65,000 apps but interestingly, just a small portion of these developers and coders happen to be women. Our network is a microcosm of an industry-wide truth that male app developers outnumber women app developers. Fueled by our passion to acknowledge the contributions of this under-represented group, … Read More

MarketingWomen Who Code: Meet Loretta Cheron, CTO, TLC Productions

Leadbolt Ads and Apple’s iOS 9 ATS feature

ios9

Apple iOS app developers, get ready for big iOS 9 news this month. As you start readying your apps for iOS 9, please be aware that the update includes some changes from Apple affecting app developers who monetize their apps via in-app ads. At Leadbolt we have been testing our next 5.3 SDK build against Apple’s iOS 9 beta versions … Read More

MarketingLeadbolt Ads and Apple’s iOS 9 ATS feature

The Crazy One: An Interview with Trey Smith, founder of Buildbox

TreySmithInterview_Leadbolt

“Here’s to the crazy ones. The rebels. The troublemakers. The ones who see things differently. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” – Steve Jobs Welcome to the latest installment of Leadbolt’s interview series, The Crazy … Read More

MarketingThe Crazy One: An Interview with Trey Smith, founder of Buildbox

Developer Spotlight: See how ZooMob reached 1 million downloads in a year

ZooMob logo

In today’s Developer Spotlight,  Leadbolt sat down with ZooMob, a mobile app development house, for a candid conversation about what they learned while creating their highly popular first app. We asked them to share their knowledge, insight and offer advice from the frontline for anyone interested in becoming an app developer, and to help other developers overcome similar challenges. In … Read More

MarketingDeveloper Spotlight: See how ZooMob reached 1 million downloads in a year

InfoGraphic: The User’s Journey Through In-App Mobile Advertising

With so many mobile in-app ad formats available in the marketplace, it might leave you wondering about the best placement within your app for each ad type, as well as what level  of performance to expect from each ad type.  Understanding the user’s journey through app usage and ad interactions can help you unlock the monetization potential for your app. … Read More

MarketingInfoGraphic: The User’s Journey Through In-App Mobile Advertising

Success Story: Vodafone UK Wins Customers Using Free Instant Call Back Feature

Vodafone_SucccessStory_Leadbolt

Product Advertised:  Vodafone Red Business Plans, Special Offers: FreeHTC One Mini on Vodafone Red Samsung Galaxy Tab S for Business Platforms: iOS, Android and Windows8 Campaign Type: New Service Launch The Situation Vodafone set out to reach and engage its target audience of UK businesses to promote the launch of their new business plan services. Promoted offers featured Unlimited UK … Read More

MarketingSuccess Story: Vodafone UK Wins Customers Using Free Instant Call Back Feature

Seasonal Strategies for Games

SeasonalEffectsforApps

Timing is everything and capitalizing on holidays is key to driving fresh content to your games. Let’s face it, holiday seasons such as Christmas, Halloween & Valentine’s Day are revenue beasts. As a developer/publisher, all you have to do is jump in and take a slice. Let’s discuss strategy around this to ensure you are getting the most out of … Read More

MarketingSeasonal Strategies for Games

New Leadbolt iOS 8 compatible SDK (v5) available for download

iOS8 Compatiple_Leadbolt SDK v5

Earlier this month, we covered the iOS 8 announcement and shared what the new updates mean for developers. Apple’s latest features and enhancements bring about several new opportunities and some new code level changes for iOS App developers.  In line with Apple’s formal release, we announce our latest optimized iOS SDK (version 5.0) to enable a seamless transition, so your … Read More

MarketingNew Leadbolt iOS 8 compatible SDK (v5) available for download