Are The Oscars® a Viable Opportunity for Mobile Advertisers?

The Oscars still represents a good opportunity for mobile advertisers to reach audiences

Estimated 26.5 million US viewers (Many of Whom Engage in Mobile Apps Simultaneously) According to Nielsen, the 2018 Oscars® drew in 26.5 million viewers in the US, and although the number is the smallest TV audience on record for the ceremony (a 19% drop from 33 million viewers last year),  the Oscars is still considered to be one of the … Read More

MarketingAre The Oscars® a Viable Opportunity for Mobile Advertisers?

GMASA Jakarta: Here’s What You Missed

gmasa-jakarta-stage

Leadbolt was honored to exhibit at Global Mobile App Summit and Awards in Jakarta, allowing our team the opportunity to meet so many of our local customers and partners face-to-face.  Thank you for coming out to say hello, and for your support. We are listening, and count on your feedback to let us know how we’re doing.  As our business … Read More

MarketingGMASA Jakarta: Here’s What You Missed

Inside the App Monetization Workshop

Apps-Alliance-Workshop

Leadbolt had a great afternoon attending the recent App Developer Alliance App Strategy Workshop in Santa Monica, where mobile industry thought leaders gathered to exchange ideas and strategies about making money from apps.  From getting your first 10,000 downloads on a budget, and the science of mobile video ads, to perspectives on maximizing app revenue, here are our Cliffs Notes … Read More

MarketingInside the App Monetization Workshop

Leadbolt Native Ads: A perfect fit for ShareCloud productivity app

ShareCloud-Success-Story-Leadbolt-Mobile-Native-Ads

“Leadbolt Native Ads are the revenue answer for our productivity app. The ads are discreet and fit seamlessly into our app design while preserving the integrity of the overall user experience. Using the Leadbolt API, we were live within hours displaying high-performance campaigns. Our users engage with the ads on their terms and we continue to see our revenue grow … Read More

MarketingLeadbolt Native Ads: A perfect fit for ShareCloud productivity app

Introduction to Sustainable Mobile App Performance

Mobile-App-Performance-Blog-Leadbolt

Mobile App Entrepreneurship has been on the rise for the past decade, as the world embraces mobile devices as the primary method of consuming media and staying connected. 80% of internet users own a smartphone, and consumers in the US now officially spend more time using their mobile devices than they do watching TV. With 3 million apps available across … Read More

MarketingIntroduction to Sustainable Mobile App Performance

What mobile marketers can do RIGHT NOW to ensure a successful Q4 Holiday

Q4Holiday-Countdown-MobileMarketers-Leadbolt

School is back in session, but you know that the holidays will come in quick succession. Before we can even say “Happy Hallow–” online and retail stores are already pushing Thanksgiving merchandise. Marketers of mobile apps, grab your pumpkin spice latte and take note. Here’s what app marketers can do right now to ensure Christmas comes early for their most … Read More

MarketingWhat mobile marketers can do RIGHT NOW to ensure a successful Q4 Holiday

Leadbolt Bringing in High Returns with In-App Video Ads and Advanced API integration

Success Story - API Integration 4x4 Off Road Simulator

Publisher’s Objective:   Orbis, publisher of several top quality mobile games including 4×4 Off Road Simulator UAZ , was looking for an app monetization partner that could consistently deliver high fill rates and strong returns, while easily integrating into their existing ad mediation system. Leadbolt Solution: API integration:         The Orbis team was able to complete the API integration on their … Read More

MarketingLeadbolt Bringing in High Returns with In-App Video Ads and Advanced API integration

Leadbolt Announces 42% Increase in Mobile App Downloads on Thanksgiving Day

Leadbolt shares network activity for Thanksgiving 2014; app downloads soar 42%

Leadbolt Announces 42% Increase in Mobile App Downloads on Thanksgiving Day 2014 Overall mobile app downloads, app usage and in-app mobile ad campaign engagement rise over U.S. holiday weekend December 4, 2014, Los Angeles, CA – Leadbolt, The Next Generation Mobile Marketing Platform for developers and advertisers, today announced a 42% spike in app downloads occurring across all US activity … Read More

MarketingLeadbolt Announces 42% Increase in Mobile App Downloads on Thanksgiving Day

InfoGraphic: The User’s Journey Through In-App Mobile Advertising

With so many mobile in-app ad formats available in the marketplace, it might leave you wondering about the best placement within your app for each ad type, as well as what level  of performance to expect from each ad type.  Understanding the user’s journey through app usage and ad interactions can help you unlock the monetization potential for your app. … Read More

MarketingInfoGraphic: The User’s Journey Through In-App Mobile Advertising

Seasonal Strategies for Games

SeasonalEffectsforApps

Timing is everything and capitalizing on holidays is key to driving fresh content to your games. Let’s face it, holiday seasons such as Christmas, Halloween & Valentine’s Day are revenue beasts. As a developer/publisher, all you have to do is jump in and take a slice. Let’s discuss strategy around this to ensure you are getting the most out of … Read More

MarketingSeasonal Strategies for Games