Five Ways App Marketers Can Conserve Resources

Five ways mobile app marketers can conserve resources and lean on their mobile ad network partner

Time is precious and with most User Acquisition teams lean and overworked, it’s time app marketers are let in on a valuable mobile advertising tip: Let your ad network do it!  Ad delivery platforms and providers that offer fully-managed service (as we do) pride themselves on being true partners—an extension of your in-house team—so put it to the test this … Read More

MarketingFive Ways App Marketers Can Conserve Resources

Are The Oscars® a Viable Opportunity for Mobile Advertisers?

The Oscars still represents a good opportunity for mobile advertisers to reach audiences

Estimated 26.5 million US viewers (Many of Whom Engage in Mobile Apps Simultaneously) According to Nielsen, the 2018 Oscars® drew in 26.5 million viewers in the US, and although the number is the smallest TV audience on record for the ceremony (a 19% drop from 33 million viewers last year),  the Oscars is still considered to be one of the … Read More

MarketingAre The Oscars® a Viable Opportunity for Mobile Advertisers?

5 Ways to Romance Your Mobile App Users

5 ways for users to fall in love with your mobile app

In honor of Valentine’s Day, we’re examining the art and science of courting new users.  As any app marketer will agree, User Acquisition is powered by performance data, efficient bidding and drilling down into metrics that are well, somewhat unromantic.  Yet there is a gentler side to growing a steady user base, the art of which allows users to fall … Read More

Marketing5 Ways to Romance Your Mobile App Users

Make Playable Ads work for you

Make mibile playable ads work for you. Tips for designing for performance

Playable ads are the new buzz in mobile advertising and because of their effectiveness in captivating users to interact, install and engage when compared to other ad formats, they’ve become an integral part of mobile user acquisition strategies. We at Leadbolt have been testing and analyzing the anatomy of Playable ads for over a year, and have identified the key … Read More

MarketingMake Playable Ads work for you

7 Exciting Reasons to Advertise in Utility Apps

7-exciting-reasons-to-advertise-in-Utility-Apps

It’s hard to deny the adrenaline and mass appeal of a 3D racing game, the deep satisfaction from a streak of juicy candy match-ups, or the pride of building your town. Gaming, in all its variations is enticing, fun and habit-forming, making them the stars of the app world with obvious appeal to advertisers. Flashlights, organizers, keyboards, battery savers and … Read More

Marketing7 Exciting Reasons to Advertise in Utility Apps

What mobile marketers can do RIGHT NOW to ensure a successful Q4 Holiday

Q4Holiday-Countdown-MobileMarketers-Leadbolt

School is back in session, but you know that the holidays will come in quick succession. Before we can even say “Happy Hallow–” online and retail stores are already pushing Thanksgiving merchandise. Marketers of mobile apps, grab your pumpkin spice latte and take note. Here’s what app marketers can do right now to ensure Christmas comes early for their most … Read More

MarketingWhat mobile marketers can do RIGHT NOW to ensure a successful Q4 Holiday

Hardcore Game Acquisition Strategy: Going Beyond Installs to Achieve LTVs

Hardcore Game App Acquisition Strategy _ Leadbolt

In today’s fierce mobile game market, acquisition efforts for Mid-core and Hard-core game apps can feel like a literal game of war, commanding you to apply competitive strategies as you battle it out to attract the industry’s most elusive and valuable installs. In it to win it? It’s time to suit up, grab your proverbial combat pack, and prepare for … Read More

MarketingHardcore Game Acquisition Strategy: Going Beyond Installs to Achieve LTVs

Next-level app monetization: 5 super-powers of Rewarded Video ads

RewardedVideoAds_Leadbolt_BlogPost

Rewarded Video ads deliver many valuable benefits beyond app monetization, including longer app usage sessions and loyal users. With flexible in-app placement options, they enhance the user experience rather than disrupt it. Striking the right balance can be achieved with frequency capping and daily view limits. You have to be hiding under a rock or far removed from the mobile … Read More

MarketingNext-level app monetization: 5 super-powers of Rewarded Video ads

Seasonal Strategies for Games

SeasonalEffectsforApps

Timing is everything and capitalizing on holidays is key to driving fresh content to your games. Let’s face it, holiday seasons such as Christmas, Halloween & Valentine’s Day are revenue beasts. As a developer/publisher, all you have to do is jump in and take a slice. Let’s discuss strategy around this to ensure you are getting the most out of … Read More

MarketingSeasonal Strategies for Games

Mobile App Distribution From the Front Lines: Leadbolt Interviews CodeNGo

MobileAppDistribution_Codengo_Leadbolt_GuestPost

  App Developers face many challenges, not least of which is the vital step of figuring out where to make your app(s) available.  With a plethora of app stores around the world to consider and limited time, an app distribution strategy can feel overwhelming.  That’s why we were thrilled to chat with Chris Jones, co-founder of CodeNgo, for his insider … Read More

MarketingMobile App Distribution From the Front Lines: Leadbolt Interviews CodeNGo