The latest installment of the AppsFlyer Performance Index, Edition VIII (released March 2019), offers app marketers an in-depth look at the performance of top media partners in the mobile industry during the second half of 2018 (July-December 2018). Over 370 media networks were evaluated, but only media partners that met AppsFlyer’s strict conditions for Volume and Fraud were included in … Read More
Roundup: What’s New in Mobile Measurement and Attribution
February brought big announcements from several of the leading measurement and attribution companies across the mobile advertising industry. Many new features offer additional methods and tools for campaign measurement, as app marketers continuously strive to get a clearer picture about the new users they bring onboard, and streamline their advertising practices to become even more efficient at attracting high value … Read More
Kochava Traffic Index: Leadbolt Ranks Among Top Five Media Partners
February 5, 2019 — Kochava, the industry leader in measurement and attribution for connected devices, today released its Traffic Index Report, which evaluates its media partners’ performance in Q4 2018. The report shines a light on the integrity of data being delivered by partners, which has shown significant improvement as the industry unites against fraud. Of note, the report showed … Read More
Kochava Traffic Index is here – Leadbolt is a Top 10 Media Partner Overall
October 23, 2018 — Kochava, a leading measurement and attribution company, today released their inaugural Kochava Traffic Index. The quarterly index (analyzing performance from Q3 2018) provides an objective, data-driven ranking of media partners to mobile marketers. The Kochava Traffic Index informs marketers by identifying media partners with the cleanest traffic based on the following metrics: Signal clarity: the integrity … Read More
The AppsFlyer Performance Index VII 2018 – Media Sources Report Card
Leadbolt #2 Presence in Japan and Korea; Achieves High Volume across Non-Gaming (Universal) and Lifestyle Apps (Southeast Asia) Thanks to our mobile measurement and attribution partners at AppsFlyer, mobile app marketers now have the most up-to-date report card on the performance of mobile media sources during the first half of the year (January – June 2018). The report is the … Read More
Leadbolt named a ‘High Performer in Mobile Advertising’ by Real Users on G2 Crowd
Leadbolt has been identified as one of the best Mobile Advertising Platforms, based on its high levels of customer satisfaction and positive ratings from real users on G2 Crowd, the world’s leading business solutions review website. “We know mobile advertisers and digital marketers have many choices when it comes to partnering, so we take great pride in earning your trust … Read More
LEADBOLT WINS SILVER STEVIE® AWARD IN 2018 INTERNATIONAL BUSINESS AWARDS®
Sydney, Australia – 9 August 2018 – Leadbolt is named the winner of a Silver Stevie® Award for Most Innovative Tech Company of the Year 2018 in The 15th Annual International Business Awards® today. The International Business Awards are the world’s premier business awards program. The 2018 IBAs received more than 3,900 nominations from across 74 nations and territories. Stevie Award … Read More
GDPR Update
The EU’s General Data Protection Regulation (GDPR) takes effect May 25, 2018. We have been preparing diligently in the background to ensure the platform and offering is compliant, as we continue to deliver a world leading service to you. Please note, our Privacy Policy and general Terms and Conditions are now updated and in line with GDPR requirements. It is … Read More
Leadbolt Wins Gold 2018 ACEF Award for Mobile User Acquisition and Retention
Leadbolt, the high performance mobile advertising platform for user acquisition and app monetization, has been awarded the top honor in the category of Mobile Innovation: User Acquisition and Retention by ACEF, Global Customer Engagement Forum 2018. The awards recognize marketing organizations, ad-tech partners and agencies throughout India, Sri Lanka, GCC Continent and Asia Pacific Regions who have demonstrated excellence in … Read More
Are The Oscars® a Viable Opportunity for Mobile Advertisers?
Estimated 26.5 million US viewers (Many of Whom Engage in Mobile Apps Simultaneously) According to Nielsen, the 2018 Oscars® drew in 26.5 million viewers in the US, and although the number is the smallest TV audience on record for the ceremony (a 19% drop from 33 million viewers last year), the Oscars is still considered to be one of the … Read More