Reaching Nirvana: India’s Mobile Advertising Opportunity

india-mobile-advertising

The term “Emerging Market” may no longer be appropriate to describe India’s accelerating growth in mobile from this year forward.  As advertisers look to tap into this lucrative demographic and massive scale, let’s take a deeper look at the depth of opportunity and what it represents for acquiring high quality users. Digital ad spending is shifting to mobile In 2016, … Read More

MarketingReaching Nirvana: India’s Mobile Advertising Opportunity

How Mobile Apps Can Make America Great Again

social-activism-mobile-apps-get-involved

This is not another article regurgitating the play-by-play of the 2016 Presidential election results, or attempting to explain how most of the predictions failed to accurately forecast the outcome.  We don’t have time for that.  There are more pressing concerns that need attention and activism, from Civil Rights, to Climate Change, Gun Control reform, Immigration policy, Women’s Rights, Protecting  sacred … Read More

MarketingHow Mobile Apps Can Make America Great Again

Trick or Treat: 5 Hidden Secrets of In-app Mobile Advertising

trick-or-treat-in-app-mobile-ads

Halloween is upon us, and it got us thinking about the many myths and illusions surrounding the business of app monetization and in-app mobile advertising.  On a holiday when it’s customary to masquerade, we want to take this opportunity to draw back the curtain of illusion to encourage and inform mobile app marketers with proven ways to succeed.  No tricks, … Read More

MarketingTrick or Treat: 5 Hidden Secrets of In-app Mobile Advertising

View-through attribution and Click-through attribution

view-through-attribution-click-through

Performance marketers know that their user-acquisition goal goes much deeper than simply generating app installs.  Not only is the goal to drive volume of new users, but do so with the intent to win quality users that will have a high lifetime value (LTV), rather than users who will abandon the app shortly after download. In order to achieve both … Read More

MarketingView-through attribution and Click-through attribution

Top Picks from the Apple WWDC 2016

Apple-WWDC-2016-Leadbolt-Blog

The Apple WWDC 2016 may have finished, but there’s still lots to unpack as the Leadbolt team reviews the latest innovations and their implications to mobile app developers and marketers.  Here are the bits that make us excited for the arrival of fall and the future of mobile advertising: WatchOS 3 Update WatchO3 is upping the watch game bringing many … Read More

MarketingTop Picks from the Apple WWDC 2016

The Crazy One: An Interview with Trey Smith, founder of Buildbox

TreySmithInterview_Leadbolt

“Here’s to the crazy ones. The rebels. The troublemakers. The ones who see things differently. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” – Steve Jobs Welcome to the latest installment of Leadbolt’s interview series, The Crazy … Read More

MarketingThe Crazy One: An Interview with Trey Smith, founder of Buildbox

Advertising as a Mobile Developer – Introduction & Terms

Advertising as a Mobile Developer - Introduction and Terms

This is the first part of a four part series on advertising for mobile developers. The basic rule of advertising is that you want to spend less than you can earn from people who download your app. We have some ways to make sure you do this, but first we are going to go over some of the basic terms … Read More

Mobile MarketingAdvertising as a Mobile Developer – Introduction & Terms

Steps to Making a Successful App

Steps to Making a Successful App

Many mobile apps are released on a daily basis, but very few of them gain traction among mobile users. Whether success is considered making a profit or growing a user base, only a few carefully considered apps are actually going to be downloaded, installed and used on a daily basis. Why is this? This article will explain this phenomenon. Given … Read More

MarketingSteps to Making a Successful App

Advertising as a Mobile Developer – Value of a User

Advertising as a Mobile Developer - Value of a User

In the first part of this series on advertising for mobile developers, we took a look at some of the basics of advertising. Next, we are going to look at how you can determine the value of a user. Understanding the true value that your users represent is key to ensuring that you are calculating effective media buys and spending … Read More

Mobile MarketingAdvertising as a Mobile Developer – Value of a User