Guide to Playable Ads for App Developers

Guide to Mobile Playable Ads for App Developers

What Are Mobile Playable Ads? As its name suggests, Playable ads are mobile ad formats that allow mobile audiences to experience playing the app or product that is being advertised from the ad itself.  Most commonly, the ad is promoting a game app, and the playable ad experience offers up a quick, first-hand trial of the game. Leadbolt’s app monetization … Read More

MarketingGuide to Playable Ads for App Developers

Leadbolt Bringing in High Returns with In-App Video Ads and Advanced API integration

Success Story - API Integration 4x4 Off Road Simulator

Publisher’s Objective:   Orbis, publisher of several top quality mobile games including 4×4 Off Road Simulator UAZ , was looking for an app monetization partner that could consistently deliver high fill rates and strong returns, while easily integrating into their existing ad mediation system. Leadbolt Solution: API integration:         The Orbis team was able to complete the API integration on their … Read More

MarketingLeadbolt Bringing in High Returns with In-App Video Ads and Advanced API integration

Next-level app monetization: 5 super-powers of Rewarded Video ads

RewardedVideoAds_Leadbolt_BlogPost

Rewarded Video ads deliver many valuable benefits beyond app monetization, including longer app usage sessions and loyal users. With flexible in-app placement options, they enhance the user experience rather than disrupt it. Striking the right balance can be achieved with frequency capping and daily view limits. You have to be hiding under a rock or far removed from the mobile … Read More

MarketingNext-level app monetization: 5 super-powers of Rewarded Video ads

Developer Spotlight: See how ZooMob reached 1 million downloads in a year

ZooMob logo

In today’s Developer Spotlight,  Leadbolt sat down with ZooMob, a mobile app development house, for a candid conversation about what they learned while creating their highly popular first app. We asked them to share their knowledge, insight and offer advice from the frontline for anyone interested in becoming an app developer, and to help other developers overcome similar challenges. In … Read More

MarketingDeveloper Spotlight: See how ZooMob reached 1 million downloads in a year

Seasonal Strategies for Games

SeasonalEffectsforApps

Timing is everything and capitalizing on holidays is key to driving fresh content to your games. Let’s face it, holiday seasons such as Christmas, Halloween & Valentine’s Day are revenue beasts. As a developer/publisher, all you have to do is jump in and take a slice. Let’s discuss strategy around this to ensure you are getting the most out of … Read More

MarketingSeasonal Strategies for Games

Mobile App Distribution From the Front Lines: Leadbolt Interviews CodeNGo

MobileAppDistribution_Codengo_Leadbolt_GuestPost

  App Developers face many challenges, not least of which is the vital step of figuring out where to make your app(s) available.  With a plethora of app stores around the world to consider and limited time, an app distribution strategy can feel overwhelming.  That’s why we were thrilled to chat with Chris Jones, co-founder of CodeNgo, for his insider … Read More

MarketingMobile App Distribution From the Front Lines: Leadbolt Interviews CodeNGo

Steps to Making a Successful App

Steps to Making a Successful App

Many mobile apps are released on a daily basis, but very few of them gain traction among mobile users. Whether success is considered making a profit or growing a user base, only a few carefully considered apps are actually going to be downloaded, installed and used on a daily basis. Why is this? This article will explain this phenomenon. Given … Read More

MarketingSteps to Making a Successful App

Securing Venture Capital for that Next App Development

Whether you’re a single app developer looking to increase the size and scale of an upcoming release or the owner of a fledgling app development company, it can be incredibly beneficial to take on some form of venture or other funding in order to grow your business, to hire other employees and more. Let’s take a look at a few … Read More

Mobile MarketingSecuring Venture Capital for that Next App Development