What Are Mobile Playable Ads? As its name suggests, Playable ads are mobile ad formats that allow mobile audiences to experience playing the app or product that is being advertised from the ad itself. Most commonly, the ad is promoting a game app, and the playable ad experience offers up a quick, first-hand trial of the game. Leadbolt’s app monetization … Read More
Leadbolt Bringing in High Returns with In-App Video Ads and Advanced API integration
Publisher’s Objective: Orbis, publisher of several top quality mobile games including 4×4 Off Road Simulator UAZ , was looking for an app monetization partner that could consistently deliver high fill rates and strong returns, while easily integrating into their existing ad mediation system. Leadbolt Solution: API integration: The Orbis team was able to complete the API integration on their … Read More
Next-level app monetization: 5 super-powers of Rewarded Video ads
Rewarded Video ads deliver many valuable benefits beyond app monetization, including longer app usage sessions and loyal users. With flexible in-app placement options, they enhance the user experience rather than disrupt it. Striking the right balance can be achieved with frequency capping and daily view limits. You have to be hiding under a rock or far removed from the mobile … Read More
Developer Spotlight: See how ZooMob reached 1 million downloads in a year
In today’s Developer Spotlight, Leadbolt sat down with ZooMob, a mobile app development house, for a candid conversation about what they learned while creating their highly popular first app. We asked them to share their knowledge, insight and offer advice from the frontline for anyone interested in becoming an app developer, and to help other developers overcome similar challenges. In … Read More
Seasonal Strategies for Games
Timing is everything and capitalizing on holidays is key to driving fresh content to your games. Let’s face it, holiday seasons such as Christmas, Halloween & Valentine’s Day are revenue beasts. As a developer/publisher, all you have to do is jump in and take a slice. Let’s discuss strategy around this to ensure you are getting the most out of … Read More
Mobile App Distribution From the Front Lines: Leadbolt Interviews CodeNGo
App Developers face many challenges, not least of which is the vital step of figuring out where to make your app(s) available. With a plethora of app stores around the world to consider and limited time, an app distribution strategy can feel overwhelming. That’s why we were thrilled to chat with Chris Jones, co-founder of CodeNgo, for his insider … Read More
Steps to Making a Successful App
Many mobile apps are released on a daily basis, but very few of them gain traction among mobile users. Whether success is considered making a profit or growing a user base, only a few carefully considered apps are actually going to be downloaded, installed and used on a daily basis. Why is this? This article will explain this phenomenon. Given … Read More
Securing Venture Capital for that Next App Development
Whether you’re a single app developer looking to increase the size and scale of an upcoming release or the owner of a fledgling app development company, it can be incredibly beneficial to take on some form of venture or other funding in order to grow your business, to hire other employees and more. Let’s take a look at a few … Read More