Five Ways App Marketers Can Conserve Resources

Five ways mobile app marketers can conserve resources and lean on their mobile ad network partner

Time is precious and with most User Acquisition teams lean and overworked, it’s time app marketers are let in on a valuable mobile advertising tip: Let your ad network do it!  Ad delivery platforms and providers that offer fully-managed service (as we do) pride themselves on being true partners—an extension of your in-house team—so put it to the test this … Read More

MarketingFive Ways App Marketers Can Conserve Resources

5 Ways to Romance Your Mobile App Users

5 ways for users to fall in love with your mobile app

In honor of Valentine’s Day, we’re examining the art and science of courting new users.  As any app marketer will agree, User Acquisition is powered by performance data, efficient bidding and drilling down into metrics that are well, somewhat unromantic.  Yet there is a gentler side to growing a steady user base, the art of which allows users to fall … Read More

Marketing5 Ways to Romance Your Mobile App Users

How to Boost Your Mobile Advertising ROI

how-to-boost-mobile-advertising-roi-leadbolt

Stuck in a rut with your mobile advertising campaign performance? Perhaps you’ve relied on the same practices for a while, and results have plateaued. There could be unnoticed factors that are limiting your ad performance from reaching its maximum potential. Not news to mobile app marketers, user acquisition costs are rising; therefore it’s more important than ever to find ways … Read More

MarketingHow to Boost Your Mobile Advertising ROI

Guide to Playable Ads for Mobile App Advertisers

Guide to Mobile Playable Ads for Advertisers

While Mobile Playable Ads are fairly new to the mobile advertising repertoire, User Acquisition Marketers may already know that Playables contribute to a higher quality user, and stronger retention.  You may have already heard about the powerful results, or perhaps experienced the high performance first-hand. The Leadbolt results are in! Leadbolt Playable Ads are achieving significantly improved performance for our … Read More

MarketingGuide to Playable Ads for Mobile App Advertisers

Guide to Playable Ads for App Developers

Guide to Mobile Playable Ads for App Developers

What Are Mobile Playable Ads? As its name suggests, Playable ads are mobile ad formats that allow mobile audiences to experience playing the app or product that is being advertised from the ad itself.  Most commonly, the ad is promoting a game app, and the playable ad experience offers up a quick, first-hand trial of the game. Leadbolt’s app monetization … Read More

MarketingGuide to Playable Ads for App Developers

A Halloween Trick to Boost Conversion Rates

halloween-mobile-ad-creatives-boost-engagement-conversion

Halloween is the perfect time to remind mobile advertisers just how simple it is to boost campaign performance with a quick adjustment:  When in doubt, add cobwebs. Or ghosts. Or pumpkins. Think we’re kidding? Think again! Adjusting creative assets to reflect the spirit of the holidays is a proven best practice in mobile advertising. We’ve written about this before, and … Read More

MarketingA Halloween Trick to Boost Conversion Rates

Labor Day: An App Marketer’s Dream Holiday

labor-day-for-mobile-app-marketers

Labor Day allows workers a day of rest and celebrates their contributions to the American economy, but the long weekend is equally synonymous with its sacred tradition: SALES. Americans will soon have the day off, and that means they’ll most likely be away from their office desktop – and using mobile apps – while they travel, celebrate with family and … Read More

MarketingLabor Day: An App Marketer’s Dream Holiday

Here’s What you Missed at Mobile Apps Unlocked #MAU17

mau-17-vegas

The Leadbolt crew headed to Las Vegas this month for Grow.co’s MAU 2017 event, where over 1000 leaders from top mobile brands gathered for two days of learning and networking. The conference line- up included experts from all areas of the mobile app industry. We were particularly interested to hear from several User Acquisition and Mobile Growth app marketers, as … Read More

MarketingHere’s What you Missed at Mobile Apps Unlocked #MAU17

Getting data right: 3 symptoms of data inaccuracies and how to cure them

leadbolt-blog-adjust-clean-data

From time to time, we invite our trusted partners to share their views on important topics that can help improve your mobile app business.  The team at Adjust, the mobile app tracking platform, contributed the following ideas on the importance of clean data, and identify three key symptoms that can indicate underlying data collection issues: App marketing is possibly the … Read More

MarketingGetting data right: 3 symptoms of data inaccuracies and how to cure them

Trick or Treat: 5 Hidden Secrets of In-app Mobile Advertising

trick-or-treat-in-app-mobile-ads

Halloween is upon us, and it got us thinking about the many myths and illusions surrounding the business of app monetization and in-app mobile advertising.  On a holiday when it’s customary to masquerade, we want to take this opportunity to draw back the curtain of illusion to encourage and inform mobile app marketers with proven ways to succeed.  No tricks, … Read More

MarketingTrick or Treat: 5 Hidden Secrets of In-app Mobile Advertising