Why It’s Always ‘Year of the Dog’ for the US Mobile App Market

Chinese New Year is Year of the Dog - but in the US mobile app market it is always year of the dog given the large number of pet apps available

This February the Chinese zodiac ushers in ‘The Year of the Dog’, which naturally got us thinking about our canine best friends, and just how much we obsess over them. In 2017, a total of about 89.7 million dogs lived in households in the United States as pets and an estimated $69.36 Billion dollars was spent on them, according to … Read More

MarketingWhy It’s Always ‘Year of the Dog’ for the US Mobile App Market

21 Apps Dads Love: Leadbolt Staff Picks

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We at Leadbolt are fortunate to work with the most creative mobile app developers, publishers, and app marketers from around the world. Suffice it to say we see a great deal of apps, and many of them find a place in our personal lives. This Father’s Day, we asked the dads at Leadbolt to reveal the mobile apps they rely … Read More

Marketing21 Apps Dads Love: Leadbolt Staff Picks

Introduction to Sustainable Mobile App Performance

Mobile-App-Performance-Blog-Leadbolt

Mobile App Entrepreneurship has been on the rise for the past decade, as the world embraces mobile devices as the primary method of consuming media and staying connected. 80% of internet users own a smartphone, and consumers in the US now officially spend more time using their mobile devices than they do watching TV. With 3 million apps available across … Read More

MarketingIntroduction to Sustainable Mobile App Performance

Women Who Code: Founders of Shortkey Welcome Chorbit App

Shortkey_Chorbit_WomenWhoCode

A quick look at mobile app usage and gameplay statistics make one fact clear: Women use apps equally, if not more so than men.  According to a new study by Nielsen, U.S. men use only slightly more apps, but women spend longer on them — 38 hours and 2 minutes per month, compared to 36 hours and 51 minutes per … Read More

MarketingWomen Who Code: Founders of Shortkey Welcome Chorbit App

Inside Apps World 2015: Lessons from Twitter and Launching SUPER

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Leadbolt had the pleasure of participating at Apps World North America, where Twitter’s founder and CEO, Biz Stone, and Ben Finkel, Co-founder and CTO of SUPER, led the keynote fireside chat to discuss lessons from their joint venture. Here’s what we learned about the SUPER app and how it will change the way we communicate. What is SUPER? It’s Twitter … Read More

MarketingInside Apps World 2015: Lessons from Twitter and Launching SUPER

Developer Spotlight: See how ZooMob reached 1 million downloads in a year

ZooMob logo

In today’s Developer Spotlight,  Leadbolt sat down with ZooMob, a mobile app development house, for a candid conversation about what they learned while creating their highly popular first app. We asked them to share their knowledge, insight and offer advice from the frontline for anyone interested in becoming an app developer, and to help other developers overcome similar challenges. In … Read More

MarketingDeveloper Spotlight: See how ZooMob reached 1 million downloads in a year

InfoGraphic: The User’s Journey Through In-App Mobile Advertising

With so many mobile in-app ad formats available in the marketplace, it might leave you wondering about the best placement within your app for each ad type, as well as what level  of performance to expect from each ad type.  Understanding the user’s journey through app usage and ad interactions can help you unlock the monetization potential for your app. … Read More

MarketingInfoGraphic: The User’s Journey Through In-App Mobile Advertising

Can you Survive the Meteoric Rise in App-User Acquisition Cost?

A story broke on TechCrunch today discussing the rise in new-user acquisition costs for Android and iPhone applications based on a recent study. In this study, which covers hundreds of millions of app users, the researchers found that “that the average cost-per-install (of CPI) of mobile apps increased by 70 percent on Android and by 56 percent on iOS”, rising … Read More

Mobile MarketingCan you Survive the Meteoric Rise in App-User Acquisition Cost?

Will Windows Phone 8 Set a New Benchmark for App Monetization?

There’s little doubt that Microsoft is placing a huge bet on Windows Phone 8 as the core of their future mobile strategy. The operating system is set to tie in seamlessly with Windows 8 on both computers and tablets, and now that ARM and other chipset solutions are supported with Windows, likely many other types of devices as well. One … Read More

Mobile MarketingWill Windows Phone 8 Set a New Benchmark for App Monetization?

Black Friday Givaway – A Huge Success

What a great weekend. US retail sales up 16% from last year. Cyber Black Friday up 26% and Cyber Monday reached almost $1.2b in sales. But most significantly, we had an incredible response to our Black Friday giveaway that helped us break records across our network. Unfortunately, the campaign is over, but it is not too late to join the … Read More

MarketingBlack Friday Givaway – A Huge Success