Tabasco Interactive was looking to achieve strong revenue goals for its Kickerinho iOS football (aka soccer) game app and leverage the power of its players across key territories in US, Italy, France, Saudi Arabia, South America, Thailand, Canada and more.
The Leadbolt monetization team performed a diagnostic to uncover the full monetization potential for the iPhone app.
Leadbolt’s Direct Deals Marketplace offered the opportunity to hand-pick high-quality, relevant inventory from premium advertisers and instantly run the campaigns that were best matched to the app’s sports-minded players.
Kickerinho generated eCPMs up to $15 USD globally, across a vast array of Tier 1, Tier 2 and Tier 3 nations.
Kickerinho has become the no. 1 game app across 58 countries in the iTunes store.
“Our hallmark is quality. As developers, we put a big emphasis on all the small details that when combined together – make a great user experience. We apply the same high standard to our app monetization strategy, which is why Leadbolt Direct Deals appealed to us. We tapped into awesome advertisers and chose the campaigns that resonate with our players. Judging by the ad engagement and revenue, our players are enjoying the ads they see, which is in line with the top-notch experience we want to deliver.”
— Karol Drzymała, head of development in the games division at Tabasco Interactive