LEADBOLT WINS SILVER STEVIE® AWARD IN 2018 INTERNATIONAL BUSINESS AWARDS®
Sydney, Australia – 9 August 2018 – Leadbolt was named the winner of a Silver Stevie® Award in the Most Innovative Tech Company of the Year category in The 15th Annual International Business Awards® today.
The International Business Awards are the world’s premier business awards program. The 2018 IBAs received more than 3,900 nominations from across 74 nations and territories. Stevie Award winners were determined by the average scores of more than 270 executives worldwide who participated on 12 juries.
Judges called Leadbolt an “excellent marketing platform with impressive figures for ad delivery, directly connecting mobile publisher with premium advertisers,” and specifically remarked on Leadbolt’s innovative Mobile Playable Ad technology:
“Putting the [mobile] ad where it is most relevant in front of the customer is key. Doing it transparently and friendly inside the tiny real estate of a mobile device screen is major. You are doing that. Well done.”
“Playables are a powerful and smart way to advertise mobile apps and bring popularity among users. Leadbolt’s playable ads are an innovative way to engage consumers with ads that are more meaningful than annoying popups and seem more a part of the app. Playable ads is for sure going to be next generation mobile marketing platform to give users confidence before they install or invest time on it.”
“We’d like to recognize the esteemed companies who share in the category honors, as each company takes the tech industry forward with our respective products and services. Mobile ad tech moves at an extremely fast pace, and we’re committed to staying ahead of the pack to bring effective ad solutions to marketers and app developers, as media and product consumption moves to a mobile-first world,” says Dale Carr, founder and CEO of Leadbolt.
“This year’s Stevie Award winners in the IBAs are the most distinguished group of winners we’ve had yet,” said Michael Gallagher, president and founder of the Stevie Awards. “We raised the minimum average score from the judges required to qualify as a Stevie winner, so 2018 winners should be especially proud of their achievements. We look forward to presenting their Stevies to them in London on October 20, and to telling their stories over the coming year through Stevie Awards media.”
2018 Stevie Award Winners List: https://stevieawards.com/iba/2018-stevie-award-winners
Details about The International Business Awards and the lists of Stevie Award winners are available at www.StevieAwards.com/IBA.