Tag Archives: LeadBolt

Launch of Innovative New Visitor Match Tracking Feature for Advertisers

We recently launched our latest innovative new feature for advertisers on our mobile ad network, the new Visitor Match tracking function, which provides a method for the tracking of mobile conversions quickly, conveniently and automatically. The new Visitor Match feature is designed to work across a broad spectrum of platforms including the popular Android and iTunes application stores, allowing our advertisers to enjoy highly accurate tracking reports on conversion rates and match them directly to the campaign that prompted the click-thru.

The advertiser can select from three different tracking methods. The first, ClickID matching, is the default and assigns a specific identification code to the original campaign. When end users click through to view the advertisement, the tracking algorithm identifies the ClickID associated with the original campaign and forwards this information on to the advertiser, ensuring that accurate data is available to determine the future course of advertising campaigns with LeadBolt.

Advertisers can also track traffic through the Visitor Match feature by using the proprietary visitor matching feature itself. This innovative new function identifies the source of the traffic by matching platforms, devices and a range of other information to match up the conversion with the original ad impression. Advertisers can also apply the device matching controls to achieve superior matching results across the range of supported devices and operating systems.

Visitor matching is becoming increasingly important as the mobile ad community wrestles with problems of restrictive marketplaces, a general reluctance to use more SDK’s and the desire for near-perfect accuracy in install tracking. Our new visitor matching algorithms lead the way. The Visitor Match algorithms produce an impressive 98.7% accuracy rate for the server-side and other conversion pixel events as a result of their combined technologies.

With the release of this Visitor Match feature to our advertisers, we have again demonstrated our commitment to providing the best possible customer experience and most innovative high performance mobile advertising platform available today.

Adobe, Native vs HTML5, and the effect on advertising

 

 

 

 

 

With Adobe abandoning Flash for mobile and committing itself to HTML5, we spent some time wondering about the future for native apps and what this means for the mobile advertising market.

For starters, there are some pundits that are singing the HTML praise very loudly. Google and Yahoo are such two. After all, it is easier to develop in, less expensive and the major benefit is that it is cross platform – so develop once for all mobile platforms. Some believers say that by 2013 we will be wondering why we ever bothered with native apps.

However, HTML5 is still considered a little “clunky” (as one would expect for a relatively new protocol – but sure to be ironed out in the next few years), but the major concern is that it cannot tap into the native functionality of the devices it operates on, such as, notifications etc.

So in the short term, Native Apps will still be the preference of developers wanting to take full advantage of the platform they are developing for. However, we are already seeing companies choosing HTML5 as their preferred platform and it is especially relevant for smaller development companies that may not have the resources to develop on multiple platforms. As HTML5 develops further (even WC3 – the group charged with creating HTML5 – says that HTML5 won’t be fully complete until 2014) more and more develops will choose it for its ease and practicality.

So what does this mean for monetizing your assets? Well, HTML5 apps do not need to be sold through any app store so more profit in developers pockets for paid apps. However, on the flip side, right now most users will only search the app store so you are potentially losing a very strong marketing channel but not going through the app store (assuming you can be found in the first place – see our article on increasing your organic downloads)

As far as advertising revenue – since HTML5 is a web based platform, integrating an ad serving platform can be very simple. However, premium ad types, such as our Notification ads, which earn ECPMs of $20+, are not available on apps developed in HTML5 as these rely on the native environment to make these ads highly effective.

There is no doubt that the future of HTML5 is very promising and it’s still evolving. The fact that Adobe dumped flash says that they are betting that HTML5 is our future. What we need to see is HTML5 continue to evolve with a greater degree of access to native functionality so that pure web apps can deliver a comprehensive and high performing environment for ad driven apps.

I am certain this future is just around the corner and it will be interesting to see how much support HTML5 will get from the major operating systems – especially given Apple’s desire to keep their environment closed and Google’s focus on ad driven revenue.

Achieved 63% Increase in Organic Downloads for our clients

We always suspected that advertising your app would deliver increased brand awareness so we decided to test this out. We found that we have achieved an increase of 63% in organic downloads for clients who use our innovative Cost per Install techniques to advertise and monetize mobile phone applications. Our exclusive strategies ensure the greatest degree of exposure for advertisers and can help app developers achieve higher revenues from their mobile phone products.

Each CPI campaign drives downloads and app installs. Downloads drive rankings that, in turn, generate even more organic downloads. This is especially important as it is becoming increasingly difficult to gain visibility on the app stores without being ranked highly.

CPI mobile phone app advertising campaigns have gained in popularity in recent years due to their high rate of success and unique delivery method. Once the application is installed on the end user’s mobile phone, the client’s advertisements are presented at various points during use including during the entry and exit splash screens and at strategic points during the operation of the applications. This has proven to be a successful method for delivering advertising. Our advertisers are getting large increases in their organic downloads due to the CPI campaigns they are running on LeadBolt. Our clients are receiving up to 1500-2000 installs per day with this effective solution.

We manage and promote mobile phone app campaigns to generate traffic and conversions for advertisers, all at the lowest cost possible. App installs start at $1 in the U.S. with lower rates available for international campaigns. There are no set up fees or additional fees, making this method essentially risk-free for the advertiser who only pays for actual installs. This innovative new way of advertising to mobile phone users is one of the fastest-growing and most popular ways to reach consumers and build visibility for the advertiser’s products and services in a fun and entertaining way.

Earn More From Your App Using Ad Format Combinations!

Start taking full advantage of LeadBolt’s app and mobile website monetization platform! If you are only using one ad format in your app, you are missing out on potential revenue. By combining different ad formats, you can monetize your app throughout the entire app usage cycle and boost your revenue.

You Have Nothing to Lose Except a New Revenue Stream!

LeadBolt is proud to have one of the most comprehensive ranges of ad formats in the industry. Our highest performing publishers have drastically increased their revenue and ad-effectiveness using killer combinations of ad types in their apps.

The best combination for you depends on your app and users, whether you have a wallpaper app using notifications + splash screens or a game app using rich media advanced overlays + text advanced overlays to beat banner blindness. Finding the best combination for your app is not easy, which is why we are sharing some killer combinations with you.

Turbo-boost Your App Income with a Killer Combination of Ad Types

  • Advanced Overlays + Notifications
  • Splash Screens + Banner Ads
  • Text Only Advanced Overlays + Image Banner Ads

To get started, log in to your account and create your killer ad combination! All our advanced ad formats can be easily added to your app using our unified SDK – One SDK does it all.

Kick Start Your Mobile Campaigns Today!

Kick start your mobile campaigns using LeadBolt’s self-serve CPC Advertising platform today!

You Have Nothing to Lose Except Quality Mobile Traffic!

Take advantage of our non-incentivized Android & Apple iOS traffic to promote your apps or mobile offers! We are excited to help you generate a massive amount of quality leads through our network!

Why Use LeadBolt’s CPC Advertising Platform?

  • Reach Millions of Loyal Android & Apple iOS Users.
  • Fast Campaign Setup – Intuitive & Easy To Use Platform.
  • High Performance CPC Campaigns – Only Pay for Actual Clicks, No Money Wasted On CPM.
  • No Setup Fees, No Service Fees, No Charge for Displaying Your Ads.
  • You Are 100% In Control Of Your Campaign – Edit Or Pause Anytime.
  • Hassle-Free Funding.
  • Instant Campaign Approval.
  • Minimum Deposit Only $50.
  • Real-Time Stats – See Immediate Traffic Results.

New To LeadBolt? Sign up for the account HERE.

Already With Us? We Would Like To Hear From You!

We would love to get in touch. Do you have any feedback on the LeadBolt advertiser interface? Do you have a suggestion which would improve our service? Is there ANYTHING that has been holding you back from launching a campaign with us that we can influence? Let us know so that we can help you with your campaign right away!

If you have a larger advertising budget but no time to manage your campaign, please contact us and a dedicated account manager can work with you to create a fully managed CPI (cost per install) or CPA (Cost Per Action) campaign.

Android SDK update has been released

We have released an update to the Android SDK for LeadBolt (version 2.05) with new features for Back button control and Event listeners. Please update your Apps to this version. SDK download link is available in the Help/FAQ section of your portal (Android App developer FAQ). Full details of the new features (including sample code) are available in the updated PDF documentation located in your Publisher account.

LeadBolt in Strategic Partnership with Metaps.net

LeadBolt just got bigger & better! One of the most innovative digital companies in Asia-Pacific, Metaps.net, have partnered with us to expand mobile offers to LeadBolt publishers.

The strategic partnership with Metaps.net will enable LeadBolt to tap into new markets and reach greater heights. This deal will enable LeadBolt Publishers to improve performance across Android & iPhone platforms by taking advantage of new and exciting mobile offers.

Headquarters:  Singapore
Website: http://www.metaps.net
Business: Operation of ad delivery platform for smartphones

 

Placing Ads On Mobile Websites Just Got Easier!

Due to an overwhelming demand for advertising on mobile websites, we have released a new platform which will significantly simplify ad serving for mobile websites. If you wish to monetize your mobile website with LeadBolt’s high-performing banners, please follow these simple steps:

  1. Login to your Publisher Account
  2. Create a “Mobile Web” campaign from the apps tab
  3. Place the HTML code into your mobile website and you are done!

Our LeadBolt ad-serving system will take care of the rest for you, by automatically identifying whether the visitors to your mobile websites are from Android or Apple iOS devices and serving appropriate ads based on their devices’ platform.

LeadBolt Revolutionizes App Monetization with Multivariate Testing

Did you know that LeadBolt is the first ad network in the world to release a multivariate feature for our advanced ad formats? It’s true! LeadBolt, the first ad network to pioneer the content unlocker on mobile devices, does it again with multivariate testing!

Multivariate Goes Mobile
Multivariate testing (or ‘multi testing’) is an advanced form of A/B split testing. This is a killer strategy to ad effectiveness, used by online marketing gurus across the internet. Multivariate testing involves setting up alternate versions of text, colours and other visual assets and then testing all combinations simultaneously to determine the highest performing ad settings for your users. The results are often surprising and unexpected.

Check out our short video here!

LeadBolt brings this feature to you as a part of our never-ending quest to deliver high performing ad types for our publishers!

How Multivariate Testing Works?

 

You can run multivariate tests on your ads instantly without technical knowledge. What’s more, once you know which combination is the most effective, you can make it your default ad style in one click. Increase your ad effectiveness by signing in to the LeadBolt portal by creating a multivariate test today.

Now that’s the power of app monetization from LeadBolt!