Adobe, Native vs HTML5, and the effect on advertising

          With Adobe abandoning Flash for mobile and committing itself to HTML5, we spent some time wondering about the future for native apps and what this means for the mobile advertising market. For starters, there are some pundits that are singing the HTML praise very loudly. Google and Yahoo are such two. After all, it is easier … Read More

JonoSAdobe, Native vs HTML5, and the effect on advertising

How to promote your own apps using LeadBolt

Did you know that as a LeadBolt publisher you can now use the traffic of other publishers to promote your own apps or mobile offer? We offer quality mobile traffic at very low prices. Please note that we will always exclude your own traffic from your advertising campaign. CPC PlatformLeadBolt’s CPC platform is the fastest and easiest way to drive … Read More

MarketingHow to promote your own apps using LeadBolt

How to maximize your eCPMs using LeadBolt's Advanced Overlays

You’ve heard the buzz about LeadBolt’s Advanced Overlays. It’s true – our app developers are generating extremely high eCPMs with this signature ad format. The good news is your app can do that too! Beat the banner blindness – multiply your eCPMs! Advanced Overlays enable users to “unlock” another level of your game, view quiz results or gain access to … Read More

MarketingHow to maximize your eCPMs using LeadBolt's Advanced Overlays

Earn More With Notifications

Notifications are LeadBolt’s latest proven and engaging method of app monetization. This new ad format is so effective, that the average eCPM’s for notification ads on Android & Apple iOS are currently $15+ on US traffic and great results internationally. Some publishers are achieving $100+ eCPMs for US traffic! We have both recurring and our unique on-demand notification type that … Read More

MarketingEarn More With Notifications

How to increase your app installs for free

Chances are you have developed a great app. Maybe you even have couple of them. Now what? When it comes to measuring the success of your apps, the key metrics are: install rates, number of active users, amount of app reviews and quality of user ratings. Many app developers realize that marketing becomes crucial these days. There are many ways … Read More

MarketingHow to increase your app installs for free

Readers’ Choice winner LeadBolt on the power of an empowered customer base

It was wonderful to learn that LeadBolt had earned the top place on Anthill’s SMART 100 Readers’ Choice Index. When asked by Anthill whether we could share ‘the secret to our success’ — how we had attracted over 4,000 Facebook ‘Likes’ — the first thing I felt compelled to explain was the purpose and function of our organisation, beginning with … Read More

MarketingReaders’ Choice winner LeadBolt on the power of an empowered customer base