Will Windows Phone 8 Set a New Benchmark for App Monetization?

There’s little doubt that Microsoft is placing a huge bet on Windows Phone 8 as the core of their future mobile strategy. The operating system is set to tie in seamlessly with Windows 8 on both computers and tablets, and now that ARM and other chipset solutions are supported with Windows, likely many other types of devices as well. One … Read More

Mobile MarketingWill Windows Phone 8 Set a New Benchmark for App Monetization?

LeadBolt Revolutionizes App Monetization with Multivariate Testing

Did you know that LeadBolt is the first ad network in the world to release a multivariate feature for our advanced ad formats? It’s true! LeadBolt, the first ad network to pioneer the content unlocker on mobile devices, does it again with multivariate testing! Multivariate Goes Mobile Multivariate testing (or ‘multi testing’) is an advanced form of A/B split testing. … Read More

MarketingLeadBolt Revolutionizes App Monetization with Multivariate Testing