Advertising as a Mobile Developer – Value of a User

Advertising as a Mobile Developer - Value of a User

In the first part of this series on advertising for mobile developers, we took a look at some of the basics of advertising. Next, we are going to look at how you can determine the value of a user. Understanding the true value that your users represent is key to ensuring that you are calculating effective media buys and spending … Read More

Mobile MarketingAdvertising as a Mobile Developer – Value of a User

Localized Audio Ads Help PSafe Technology Tap Into Brazil’s Burgeoning Mobile Market

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The eyes of the world will be focused on Brazil when the FIFA World Cup kicks off on June 12. But global app maker PSafe Technology is already set to achieve goals of their own in Latin America’s growing mobile phone app market. PSafe Technology, Inc., makers of a free, powerful mobile app containing anti-virus, anti-theft and anti-spam tools to … Read More

MarketingLocalized Audio Ads Help PSafe Technology Tap Into Brazil’s Burgeoning Mobile Market

An App-t Way To Say “I Love You” This Mother’s Day

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New technology could be the way to your mother’s heart this Mother’s Day in the most entertaining way – with mobile apps serving up everything from creative ways to say ‘I love you” to new ideas for spending quality time together. “We all want our moms to feel special on Mother’s Day, but not all of us have time to … Read More

MarketingAn App-t Way To Say “I Love You” This Mother’s Day

Audio Ads Boost Traffic & Generate Quality Users for PCH Sweepstakes

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Facing a decline in campaign activity and a fixed budget, Liquid Wireless turned to LeadBolt to help increase traffic and participation for their Publishers Clearing House “$1 Million a Year FOREVER ” Sweepstakes. Liquid Wireless sought to: • Increase daily impressions • Increase daily clicks • Drive daily conversions All while maintaining an affordable price. LeadBolt Solution Targeting Android users, … Read More

MarketingAudio Ads Boost Traffic & Generate Quality Users for PCH Sweepstakes

Rise Of The Clones – Flappy Bird Breeds Everything From Flappy Wings To Flappy Schapelle!

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One month after Flappy Bird creator Dong Nguyen took his global sensation off the app store over 1000 clones have copied him. The app store has been inundated with replicas and clones of the app which has changed the face of mobile gaming. We haven’t seen anything like this for quite some time. Clones and exact replicas of Flappy Bird … Read More

MarketingRise Of The Clones – Flappy Bird Breeds Everything From Flappy Wings To Flappy Schapelle!

Free Pass to GDC

It’s that time of year again, and we are headed to The Game Developers Conference (GDC) – the world’s largest and longest-running professionals-only game industry event taking place March 19-21, 2014 in San Francisco. Here’s your chance to win an Exhibitor Expo Pass!  Just let us know why you want to go by visiting our Facebook page or by posting … Read More

MarketingFree Pass to GDC

Will advertising enter the wearables market?

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The mobile device is personal. Most of us keep our phones or tablets less than 3 feet away from ourselves at any given time. It is the first thing we check in the morning and the last thing we look at before going to sleep. For many, our mobiles serve as our morning alarm, primary mode of communication, research tool … Read More

Dale CarrWill advertising enter the wearables market?

Match Your App Environment with Native Ads

Native ads have become a hot topic lately, and this is great opportunity to keep you informed about this useful ad technique and remind you of the many choices you have. Despite the buzz in the market lately, native ads are not new.  In fact, they have been in existence since the 1990’s in various formats.  LeadBolt has been offering … Read More

MarketingMatch Your App Environment with Native Ads

How to Make Mobile Creatives That Convert

How to Make Mobile Creatives that Convert

In a competitive market with more companies and marketers shifting their focus towards mobile, ensuring your creatives (aka ads) stand out and bring in a return on investment (ROI) is critical to your success.  Gone are the days where you can slap an image together with a call–to-action and expect great conversions. Here are some tips for designing a high … Read More

MarketingHow to Make Mobile Creatives That Convert

Leadbolt Supports Your Frameworks

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This New Year we are starting with some big LeadBolt news! In response to the great feedback received from developers, we have updated our range of compatibility libraries including additional support for some new frameworks. This allows you, the app developer, more options than ever before to access the advanced features (including re-engagement functionality and improved ad serving speed) in our … Read More

MarketingLeadbolt Supports Your Frameworks