Developer Spotlight: See how ZooMob reached 1 million downloads in a year

ZooMob logo

In today’s Developer Spotlight,  Leadbolt sat down with ZooMob, a mobile app development house, for a candid conversation about what they learned while creating their highly popular first app. We asked them to share their knowledge, insight and offer advice from the frontline for anyone interested in becoming an app developer, and to help other developers overcome similar challenges. In … Read More

MarketingDeveloper Spotlight: See how ZooMob reached 1 million downloads in a year

InfoGraphic: The User’s Journey Through In-App Mobile Advertising

With so many mobile in-app ad formats available in the marketplace, it might leave you wondering about the best placement within your app for each ad type, as well as what level  of performance to expect from each ad type.  Understanding the user’s journey through app usage and ad interactions can help you unlock the monetization potential for your app. … Read More

MarketingInfoGraphic: The User’s Journey Through In-App Mobile Advertising

Can you Survive the Meteoric Rise in App-User Acquisition Cost?

A story broke on TechCrunch today discussing the rise in new-user acquisition costs for Android and iPhone applications based on a recent study. In this study, which covers hundreds of millions of app users, the researchers found that “that the average cost-per-install (of CPI) of mobile apps increased by 70 percent on Android and by 56 percent on iOS”, rising … Read More

Mobile MarketingCan you Survive the Meteoric Rise in App-User Acquisition Cost?

Will Windows Phone 8 Set a New Benchmark for App Monetization?

There’s little doubt that Microsoft is placing a huge bet on Windows Phone 8 as the core of their future mobile strategy. The operating system is set to tie in seamlessly with Windows 8 on both computers and tablets, and now that ARM and other chipset solutions are supported with Windows, likely many other types of devices as well. One … Read More

Mobile MarketingWill Windows Phone 8 Set a New Benchmark for App Monetization?

Black Friday Givaway – A Huge Success

What a great weekend. US retail sales up 16% from last year. Cyber Black Friday up 26% and Cyber Monday reached almost $1.2b in sales. But most significantly, we had an incredible response to our Black Friday giveaway that helped us break records across our network. Unfortunately, the campaign is over, but it is not too late to join the … Read More

MarketingBlack Friday Givaway – A Huge Success

How to promote your own apps using LeadBolt

Did you know that as a LeadBolt publisher you can now use the traffic of other publishers to promote your own apps or mobile offer? We offer quality mobile traffic at very low prices. Please note that we will always exclude your own traffic from your advertising campaign. CPC PlatformLeadBolt’s CPC platform is the fastest and easiest way to drive … Read More

MarketingHow to promote your own apps using LeadBolt

Earn More With Notifications

Notifications are LeadBolt’s latest proven and engaging method of app monetization. This new ad format is so effective, that the average eCPM’s for notification ads on Android & Apple iOS are currently $15+ on US traffic and great results internationally. Some publishers are achieving $100+ eCPMs for US traffic! We have both recurring and our unique on-demand notification type that … Read More

MarketingEarn More With Notifications

How to increase your app installs for free

Chances are you have developed a great app. Maybe you even have couple of them. Now what? When it comes to measuring the success of your apps, the key metrics are: install rates, number of active users, amount of app reviews and quality of user ratings. Many app developers realize that marketing becomes crucial these days. There are many ways … Read More

MarketingHow to increase your app installs for free