Will advertising enter the wearables market?

Advertising_WearablesMarket

The mobile device is personal. Most of us keep our phones or tablets less than 3 feet away from ourselves at any given time. It is the first thing we check in the morning and the last thing we look at before going to sleep. For many, our mobiles serve as our morning alarm, primary mode of communication, research tool … Read More

Dale CarrWill advertising enter the wearables market?

Happy Holidays from all of us at LeadBolt

As the Holiday Season is upon us, we find ourselves reflecting on the past year and on those who have helped to shape our business in a most significant way. We want to personally thank you for choosing LeadBolt.  We are honored to work with the best and brightest developers and marketers in the business.  Your collaboration, feedback and support … Read More

Dale CarrHappy Holidays from all of us at LeadBolt

What "Entrepreneur of the Year" Means To Me

This week I was recognized as EY’s (Ernst & Young) Australian Entrepreneur of the Year™ for Technology.  It was a true honor for LeadBolt and an especially significant moment for me on a personal level, and I want to explain why. Since winning this award, several people have asked me what motivates me, fuels my actions and keeps me going.  … Read More

Dale CarrWhat "Entrepreneur of the Year" Means To Me

Explaining & Navigating the Complex Mobile Advertising Ecosystem

Getting lost in the real world is never any fun. This is also  true when it comes to navigating the complex mobile advertising ecosystem that currently exists. The good news is that it is easy to get help whether you are a mobile advertiser, developer, or publisher. We are going to break down the various players involved in mobile marketing … Read More

Dale CarrExplaining & Navigating the Complex Mobile Advertising Ecosystem

Do You Have a Separate Mobile Strategy?

Why an online only strategy is not enough these days… Mobile is here to stay. The technology and business behind the industry is still evolving, but mobile devices are becoming more ubiquitous all the time. We are still in a transitionary period – with mobile usage growing faster than ad dollars are moving to mobile – but now is the … Read More

Dale CarrDo You Have a Separate Mobile Strategy?

Contextual Advertising and Geo-Targeting: A Combination That Spells Success

Contextual advertising is often confused with geo-targeting. In fact, geo-targeting is a location-specific form of contextual advertising that presents users with local advertising relevant to their interests. Contextual advertising encompasses topic-based targeting, in-text hyperlinks and geo-targeted advertising methods. Each of these marketing methods can provide significant advantages to mobile app developers and advertisers. Taken together, however, they produce synergy that … Read More

Dale CarrContextual Advertising and Geo-Targeting: A Combination That Spells Success

Riding the rollercoaster – Understanding the Advertising Cycle

As the year comes to the halfway point, and media buying departments take a quick breath before they prepare to head down the “big” half of the year, it is worth reflecting on the cycles and trends that shape our industry. Advertising budgets are an interesting place to start. Monthly, quarterly and yearly cycles govern spend patterns in the industry. … Read More

Dale CarrRiding the rollercoaster – Understanding the Advertising Cycle

Trust in Mobile Advertising

It has been well documented that consumer Trust plays a major factor in any form of marketing and advertising. The big question is how can we, as advertisers or developers showing these ads, positively affect this level of trust to increase our advertising performance? Additionally, does mobile advertising have different rules to the wider market or even the web? Already … Read More

Dale CarrTrust in Mobile Advertising

Making the Right First Impression

We all know that making the right first impression on consumers is critically important, especially in the mobile app and advertising fields. While we may try and laugh off a silly mistake that we feel does not have a material impact on our product or advertising campaign, the reality is any mistake, even typographical or grammatical errors can create an … Read More

Dale CarrMaking the Right First Impression

Brand power is about finding relevancy through Apps!

I read recently in the blogosphere that “The challenge for global brands in mobile is finding relevancy to the various activities a consumer may be performing at any given time” While this is likely a fair assessment of the challenge that brands are perceiving, what I find surprising is that brands think that relevancy in mobile is a big challenge … Read More

Dale CarrBrand power is about finding relevancy through Apps!