See How #1 Game App, “Stay In The Line”, Attracted Better Partner Matches & Higher Returns

Stay in the Line Success Story

Campaign Objective Maker of #1 game globally (iOS), Stay In The Line, was looking for an easy, more transparent solution to earn the highest eCPMs possible from campaigns running in-app. They sought more flexibility to select and control deals at any time and more predictable outcomes. Leadbolt Solution Leadbolt Connect, the Direct Deal Marketplace enabled the Stay In The Line … Read More

MarketingSee How #1 Game App, “Stay In The Line”, Attracted Better Partner Matches & Higher Returns

Advertising as a Mobile Developer – Introduction & Terms

Advertising as a Mobile Developer - Introduction and Terms

This is the first part of a four part series on advertising for mobile developers. The basic rule of advertising is that you want to spend less than you can earn from people who download your app. We have some ways to make sure you do this, but first we are going to go over some of the basic terms … Read More

Mobile MarketingAdvertising as a Mobile Developer – Introduction & Terms

Android App Developers & Advertisers: New Google Advertising ID in Effect August 1, 2014

Google Advertising ID

As you may be aware, the deadline for Android app developers to utilize the new ‘Google Advertising ID’ is fast approaching. Originally announced in November 2013 and beginning August 1st 2014, all updates and new apps uploaded to the Google Play Store must use the new Google advertising ID for any advertising purposes.  ​ What is the Google Advertising ID? The advertising ID … Read More

MarketingAndroid App Developers & Advertisers: New Google Advertising ID in Effect August 1, 2014

Steps to Making a Successful App

Steps to Making a Successful App

Many mobile apps are released on a daily basis, but very few of them gain traction among mobile users. Whether success is considered making a profit or growing a user base, only a few carefully considered apps are actually going to be downloaded, installed and used on a daily basis. Why is this? This article will explain this phenomenon. Given … Read More

MarketingSteps to Making a Successful App

Advertising as a Mobile Developer – Value of a User

Advertising as a Mobile Developer - Value of a User

In the first part of this series on advertising for mobile developers, we took a look at some of the basics of advertising. Next, we are going to look at how you can determine the value of a user. Understanding the true value that your users represent is key to ensuring that you are calculating effective media buys and spending … Read More

Mobile MarketingAdvertising as a Mobile Developer – Value of a User

Localized Audio Ads Help PSafe Technology Tap Into Brazil’s Burgeoning Mobile Market

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The eyes of the world will be focused on Brazil when the FIFA World Cup kicks off on June 12. But global app maker PSafe Technology is already set to achieve goals of their own in Latin America’s growing mobile phone app market. PSafe Technology, Inc., makers of a free, powerful mobile app containing anti-virus, anti-theft and anti-spam tools to … Read More

MarketingLocalized Audio Ads Help PSafe Technology Tap Into Brazil’s Burgeoning Mobile Market

An App-t Way To Say “I Love You” This Mother’s Day

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New technology could be the way to your mother’s heart this Mother’s Day in the most entertaining way – with mobile apps serving up everything from creative ways to say ‘I love you” to new ideas for spending quality time together. “We all want our moms to feel special on Mother’s Day, but not all of us have time to … Read More

MarketingAn App-t Way To Say “I Love You” This Mother’s Day

Audio Ads Boost Traffic & Generate Quality Users for PCH Sweepstakes

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Facing a decline in campaign activity and a fixed budget, Liquid Wireless turned to LeadBolt to help increase traffic and participation for their Publishers Clearing House “$1 Million a Year FOREVER ” Sweepstakes. Liquid Wireless sought to: • Increase daily impressions • Increase daily clicks • Drive daily conversions All while maintaining an affordable price. LeadBolt Solution Targeting Android users, … Read More

MarketingAudio Ads Boost Traffic & Generate Quality Users for PCH Sweepstakes

Rise Of The Clones – Flappy Bird Breeds Everything From Flappy Wings To Flappy Schapelle!

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One month after Flappy Bird creator Dong Nguyen took his global sensation off the app store over 1000 clones have copied him. The app store has been inundated with replicas and clones of the app which has changed the face of mobile gaming. We haven’t seen anything like this for quite some time. Clones and exact replicas of Flappy Bird … Read More

MarketingRise Of The Clones – Flappy Bird Breeds Everything From Flappy Wings To Flappy Schapelle!

Free Pass to GDC

It’s that time of year again, and we are headed to The Game Developers Conference (GDC) – the world’s largest and longest-running professionals-only game industry event taking place March 19-21, 2014 in San Francisco. Here’s your chance to win an Exhibitor Expo Pass!  Just let us know why you want to go by visiting our Facebook page or by posting … Read More

MarketingFree Pass to GDC