New Leadbolt iOS 8 compatible SDK (v5) available for download

iOS8 Compatiple_Leadbolt SDK v5

Earlier this month, we covered the iOS 8 announcement and shared what the new updates mean for developers. Apple’s latest features and enhancements bring about several new opportunities and some new code level changes for iOS App developers.  In line with Apple’s formal release, we announce our latest optimized iOS SDK (version 5.0) to enable a seamless transition, so your … Read More

MarketingNew Leadbolt iOS 8 compatible SDK (v5) available for download

iPhone 6 + iPhone 6 Plus, iOS 8: What Does This Mean For Developers?

iPhone6

iPhone 6 + iPhone 6 Plus, iOS 8: What Does This Mean For Developers? This week Apple unveiled “the biggest advancement in the history of iPhone,” according to Steve Cook, Apple CEO. In addition to 2 new device models, iOS 8 introduces more features and functionality for developers to take their apps to the next level. First, the basic stats … Read More

MarketingiPhone 6 + iPhone 6 Plus, iOS 8: What Does This Mean For Developers?

Hello Apple Watch

AppleWatch_image

This week Apple debuted their first product since the iPad release in 2010. Wearable technology has been on our radar for a while with fitness trackers, jewelry and some early timepieces, but Apple has combined all three elements to deliver a trifecta of smart technology, fashion and fitness with its truly innovative and feature-packed Apple Watch. Here are the feature … Read More

MarketingHello Apple Watch

Skippy Apps Success Story: Mountain Sniper Shooting 3D Achieves Direct Hit with Entry Interstitials!

SkippyApps_LeadboltMobileSuccessStory

Publisher’s Objective Skippy Apps, makers of Mountain Sniper Shooting 3D (Android), came to Leadbolt for recommendations on how to increase their app’s profitability.  Their pre-existing data showed that users were not engaging with the in-app ads and as a result, the popular sniper shooting app was falling short of expected advertiser generated revenues. Leadbolt Solution Leadbolt performed a diagnostic to … Read More

MarketingSkippy Apps Success Story: Mountain Sniper Shooting 3D Achieves Direct Hit with Entry Interstitials!

Mobile App Distribution From the Front Lines: Leadbolt Interviews CodeNGo

MobileAppDistribution_Codengo_Leadbolt_GuestPost

  App Developers face many challenges, not least of which is the vital step of figuring out where to make your app(s) available.  With a plethora of app stores around the world to consider and limited time, an app distribution strategy can feel overwhelming.  That’s why we were thrilled to chat with Chris Jones, co-founder of CodeNgo, for his insider … Read More

MarketingMobile App Distribution From the Front Lines: Leadbolt Interviews CodeNGo

See How #1 Game App, “Stay In The Line”, Attracted Better Partner Matches & Higher Returns

Stay in the Line Success Story

Campaign Objective Maker of #1 game globally (iOS), Stay In The Line, was looking for an easy, more transparent solution to earn the highest eCPMs possible from campaigns running in-app. They sought more flexibility to select and control deals at any time and more predictable outcomes. Leadbolt Solution Leadbolt Connect, the Direct Deal Marketplace enabled the Stay In The Line … Read More

MarketingSee How #1 Game App, “Stay In The Line”, Attracted Better Partner Matches & Higher Returns

Advertising as a Mobile Developer – Introduction & Terms

Advertising as a Mobile Developer - Introduction and Terms

This is the first part of a four part series on advertising for mobile developers. The basic rule of advertising is that you want to spend less than you can earn from people who download your app. We have some ways to make sure you do this, but first we are going to go over some of the basic terms … Read More

Mobile MarketingAdvertising as a Mobile Developer – Introduction & Terms

Android App Developers & Advertisers: New Google Advertising ID in Effect August 1, 2014

Google Advertising ID

As you may be aware, the deadline for Android app developers to utilize the new ‘Google Advertising ID’ is fast approaching. Originally announced in November 2013 and beginning August 1st 2014, all updates and new apps uploaded to the Google Play Store must use the new Google advertising ID for any advertising purposes.  ​ What is the Google Advertising ID? The advertising ID … Read More

MarketingAndroid App Developers & Advertisers: New Google Advertising ID in Effect August 1, 2014

Steps to Making a Successful App

Steps to Making a Successful App

Many mobile apps are released on a daily basis, but very few of them gain traction among mobile users. Whether success is considered making a profit or growing a user base, only a few carefully considered apps are actually going to be downloaded, installed and used on a daily basis. Why is this? This article will explain this phenomenon. Given … Read More

MarketingSteps to Making a Successful App

Advertising as a Mobile Developer – Value of a User

Advertising as a Mobile Developer - Value of a User

In the first part of this series on advertising for mobile developers, we took a look at some of the basics of advertising. Next, we are going to look at how you can determine the value of a user. Understanding the true value that your users represent is key to ensuring that you are calculating effective media buys and spending … Read More

Mobile MarketingAdvertising as a Mobile Developer – Value of a User